Customer Experience Professionals Ghana (CXP Ghana), the professional body representing CX practitioners in the country, has launched the Ghana Customer Experience Excellence (CXX) Awards, Ghana’s first cross-industry platform dedicated to celebrating excellence in Customer Experience (CX).

Organised in collaboration with KPMG Ghana, the inaugural awards ceremony will shine a spotlight on individuals setting new standards in customer-centric innovation, service culture, and experience delivery across the public and private sectors.

“At CXP Ghana, we exist to give structure, credibility, and community to customer experience as a profession. Since our inception in 2021, we’ve committed to developing talent, influencing practice, shaping policy, and amplifying the voices of professionals in this space.

"This awards programme is a continuation of that mission. In launching these awards, we are not simply creating another event. We are creating a platform of recognition that is long overdue.

"One that celebrates the real work being done to evolve organisations from the inside out,” said Esther Dokuwaa Ofosuhene, CCXP, President of the CXP Ghana Association.

Margaret Takyi-Micah, the CXP Ghana Association Advisory Council Chair, added that the creation of this award program is a signal that customer experience matters in Ghana now more than ever and that this awards platform will inspire innovation, elevate best practices, and encourage every brand to put customers at the heart of everything they do.

Delivering remarks on behalf of KPMG, the official Knowledge Partner for the awards, Mr. Jonathan Lutterodt emphasised the strategic value of CX, stating:

“This awards scheme is not just about recognising achievement; it is about setting a higher standard for what good looks like in customer experience across Ghana and beyond.

"At the heart of customer experience is a simple truth: when we truly listen to the voice of the customer and respond with intentionality, excellence becomes a natural outcome.”

Award Categories

The awards will highlight outstanding contributions in the following areas:

• Lifetime Achievement Award – Honouring a visionary whose long-term work has advanced the profession
• CX Rising Star of the Year – Recognising promising early-career professionals shaping the future of CX
• Contact Centre Leader of the Year – For leadership and impact at the customer-facing frontline
• CX Practitioner of the Year – Sector-specific awards in Banking, Telecoms, Insurance, Public Sector, Health, and Hospitality

Judging Criteria

All entries will be assessed by an independent panel of experienced professionals, applying transparent, standards-based evaluation. Submissions will be supported by evidence, including data, case studies, testimonials, and impact.

KPMG Ghana will be providing quality assurance over the evaluation process to ensure credibility and independence

About Customer Experience Professionals Ghana (CXP Ghana)

Established in October 2021, CXP Ghana is the national association and governing body for customer experience professionals in Ghana.

The organisation was formed to support practitioners in embedding customer-centricity within organisations and shaping CX as a recognised profession.

CXP Ghana provides structure, training, community, and advocacy for professionals across sectors. Its member base includes certified CX practitioners, corporate institutions, service providers, academics, and students.

The association’s mandate also includes thought leadership, regulatory engagement, and recognition of excellence, such as this flagship awards programme.

With a growing legacy of impactful initiatives, CXP Ghana also hosts the Annual Customer Experience Professionals Ghana Conference, a high-impact event that gathers over 500 attendees each year and coincides with Global CX Day.

Why It Matters

As customer expectations rise and digital transformation accelerates, the organisations that lead with empathy and experience will set the pace. The Ghana Customer Experience Excellence Awards offer a platform to spotlight those leading the charge in building enduring, human-centred customer journeys — proving that service excellence is not only achievable but worth celebrating.

Get Involved

Nominations officially open on August 8, and close on Friday, September 5, 2025. Visit  www.cxpghana.com to self-nominate or nominate others.

Individuals and organisations are encouraged to submit entries or nominate those whose work is redefining customer experience across Ghana.