FBNBank Ghana has announced the signing of the award-winning Reggae and Dancehall artiste Samini as the ambassador of its new product, ‘Quick Banking *894#’.
Samini will be featured in an integrated advertising campaign for the Quick Banking *894# product which will run on radio, print and online channels.
Africa1 Media, Samini’s management company expressed incredible excitement about FBNBank Ghana’s partnership with Samini.
The company was optimistic that the partnership will yield amazing results for both brands.
Samini who was thrilled about the partnership said that “FBNBank Ghana has a rich heritage of being a constant financial partner throughout its customers’ lives and I am thrilled to work in partnership with the bank.”
While stating that the product ambassadorial collaboration is sure to be a winner, Samini added, “more importantly, I urge you to patronize the platform to enjoy easy and simple banking.”
Quick Banking *894# is a mobile application that enables customers to conduct banking on their mobile phones wherever they are at any time.
In a statement, Victor Yaw Asante, FBNBank Ghana Managing Director was delighted that the bank partnered with Samini.
He noted that with a career spanning over twenty years and amassing multiple awards, the Samini brand has been instrumental in the growth of several brands.
Mr Asante was convinced that as Product Ambassador of ‘quick banking *894#’, Samini, will in no small measure contribute immense value to the FBNBank brand.
The FBNBank Ghana MD disclosed that the First Bank of Nigeria Limited subsidiary in Ghana is continuing its quest to endear the brand to its stakeholders in the Ghanaian market.
“This is because we take pride in being exclusively customer-centric and we go to great lengths to put the needs of our customers at the heart of our business. Our commitment is to set the gold standard of customer experience and excellence in financial services solutions.”
“Since 1894, our brand has developed a unique culture of making the people we serve our utmost priority and today, we reinforce our application of this culture, even as we provide unrivalled value to all our customers during this integrated advertising campaign and beyond.”
Mr. Victor Yaw Asante called on Ghanaians and businesses to take full advantage of FBNBank’s distinctive values and rich heritage which has made its brand a leading African brand and one of the most credible financial institutions on the globe.
- Police arrest 40 suspected criminals at Kasoa in Wednesday morning swoop
- Election 2020: It is absolutely preposterous to think NDC didn’t collate its results – Afriyie Ankrah
- Mark Okraku Mantey appointed Deputy Minister-designate for Tourism, Arts and Culture
- ‘I find myself in a very enviable position’ – Hassan Tampuli on ministerial appointment
- 5 Ghanaians arrested in Dubai for smuggling weed; one jailed for 10 years
- Headmaster found hanging dead from a tree behind his house in Techiman
- Suspect who slit throat of girlfriend in Ho remanded in police custody
- Power providers can’t guarantee consistency with ‘dumsor’ timetable – Energy Analyst
- Kumasi traders call on ECG to extend ‘dumsor’ timetable to Ashanti region
- Hyundai, KIA to establish assembly plants in Ghana in 2022
Operations Vanguard arrest 4 illegal miners
Kofi Adu Domfeh: Kumasi, a Garden City failing to groom its green spaces
Akatsi South District worried over low patronage of malaria vaccine
Ghana takes steps to prevent escalation of boundary disputes with Togo
Malaria cases in Akatsi South on the decline
Suspend prospecting activities in all forest reserves – Lands Minister directs
John McCarthy Afful
Black man fatally shot by police in his car as he was served with search warrant
Empower women to become entrepreneurs
Muslimah Foundation holds maiden dialogue on Muslim women empowerment
Military, police officers and others partake in clean up exercise in Accra
Lack of public trust, confidence stalled Agyapa Mineral Royalties agreement – Steve Manteaw
Rastafarian case: Achimota School fails to respond to suit, case adjourned to April 30
IEPA, UNESCO Category II institute Inaugurates board members for West Africa toward achieving SDG 4
Let’s take charge of our future and our resources – Anika and Jabari Osaze