Audio By Carbonatix
A Ghanaian photographer known for his hyper-real style has been picked to create the next Pirelli calendar.
Prince Gyasi says he is honoured to have been chosen and promises part of the project will take place in his home country because "representation and culture are very important" to him.
The 27-year-old started out as a teenager taking photos on an old iPhone and has since exhibited in Japan, Brazil and France.
Gyasi's vivid images are influenced by his experience of the neurological condition synaesthesia, which causes a mixing of the senses - in his case he associates colours with words, such as aquamarine and "Wednesday".
The tyre company's calendar has existed for six decades, often showing semi-naked women on its pages, which many critics have regarded as harmful objectification.
There has been a shift in recent years about how women are portrayed, though it is not clear if this is a deliberate move. The BBC has asked the company for comment.
Latest Stories
-
Empowering excellence: Zenith Bank rewards top WASSCE performer
11 minutes -
T-bills auction: Government exceeds target by 7.4%; 91-day yield falls to 4.71%
14 minutes -
Joy FM’s Showbiz Roundtable on preserving highlife earns strong praise
1 hour -
“Give to Gain”: SILDEP and Gbarakan women group lead community dev’t drive, expose crisis at Tumu Hospital
1 hour -
Wuru residents demand release of abducted youth leader, justice for trader killed near Burkina Faso border
2 hours -
GNFS averts fuel tanker explosion at Wassa Kwabeng
2 hours -
Gold is a better stabiliser of Ghana’s inflation than oil
2 hours -
Livestream: The Probe discusses rising kidney diseases
3 hours -
Aptitude tests were not AI-managed – Muntaka clarifies
3 hours -
Why Ghana must honour 98-year old Dzagbele Matilda Asante
3 hours -
Interior Ministry to introduce private-public gun training scheme to boost firearm safety
4 hours -
Muntaka announces overhaul of gun licensing system to improve oversight
4 hours -
Interior Minister slows gun licence approvals, plans digital registry to tighten firearm control
4 hours -
Over 4,000 firearms retrieved from civilians during gun amnesty – Muntaka
5 hours -
Okada now recognised as mode of transport, gov’t moves to regulate for safety – Amaliba
5 hours