The youth have been urged to continually read to equip themselves in their field of work.

Speaking at an interaction by MTN Corporate Division and Women in PR, Head of Corporate Communications at MTN Ghana, Georgina Asare Fiagbenu admonished the youth to capitalise on the digital age for personal growth.

 “In this digital age, young people have the benefit of the internet to be able to learn to grow their skills. Reading and writing is something that everybody needs no matter their age. I think the young people like to chat, converse and look at videos and all that but,  in the corporate world you also need to be able to conceptualise, do analysis and to able to interpret information meaningfully and also build good relationships,” she said.

This, she believes will help them meet the demands of the present job market rather than consuming too much social media.

“People should not bury their heads in their phones and devices. They’ve got to come out of the phones, their shells and engage people build relationships because that is what is going to get them and to be able to grow,” Mrs. Fiagbenu added.

March 8 is marked as International Women’s Day. It is a global day to observe the social, economic, cultural, and political achievements of women. To commemorate the day, Women in PR Ghana organised a seminar for Young PR Professionals with MTN Corporate Division.

The seminar was aimed at giving the youth an opportunity to interact and network with seasoned women PR professionals. Founder of Women in PR, Faith Senam Ocloo encouraged the youth to serve and learn from experienced professionals to enable them grow.

“For any young person trying to look for a job, I think they need to upgrade themselves, they need to avail themselves to serve. I believe that in serving, one would learn and in serving one will have the opportunities and so if they avail themselves to learn from others who have been there, then opportunities will abound,” she said. Communications Coordinator for Barry Callebaut Ghana, Lorrencia Adam Nkrumah described the seminar as a master class in helping the youth leverage digital tools to stay relevant in their field of work.

“This feels like a master class because this is not a discussion you will hear of everyday as far as public relations, innovations and digital is concerned. Today we got the opportunity to hear directly from the MTN team how they have leverage on technology to impact their work as PR professionals and yes we are protecting the reputation of the organisation that we are representing and at the end of the day you are also building a brand for yourself so how can you leverage on these digital tools that we currently have to ensure that you stay relevant. This is the kind of conversations I believe will go a long way to impact the next generation of PR professionals,” she intimated.