The Government of Ghana is set to reintroduce the Advertising Bill to Parliament as part of efforts to streamline operations within the advertising industry and promote ethical standards and consumer protection.

This was announced by the Deputy Minister for Trade, Agribusiness and Industry, Sampson Ahi, when he addressed the 2025 Gong Gong Festival of Creativity & Awards on behalf of the sector Minister, Elizabeth Ofosu-Adjare, on Saturday, June 28, 2025, in Accra.

The Deputy Minister explained that the bill, once passed, will provide a modern legal framework to regulate advertising practices, ensure standardisation, and sanitise the industry. He made the remarks while commending the Advertising Association of Ghana (AAG) for spearheading innovation and professionalism in the sector.

Addressing the gathering as the Special Guest of Honour, Mr Ahi further described Ghana’s advertising industry as a strategic economic enabler, citing its significant contribution to national development through job creation, innovation, and revenue generation.

The event, which brought together leading advertising professionals, creatives, and industry stakeholders, was held under the theme: “Disrupt & Inspire: Recognising Brands and Agencies That Challenge Norms and Redefine Creativity.”

Mr. Ahi commended the AAG for creating a national platform that celebrates innovation and the powerful synergy between commerce and creativity.

He noted that the advertising sector contributes over GHS 2.5 billion annually to Ghana’s GDP and plays a vital role in amplifying the success of various sectors including agriculture, health, fintech, fashion, and manufacturing.

“The advertising industry is not only a driver of consumer demand and brand development; it is also a source of livelihood for tens of thousands of young Ghanaians. In a time when youth unemployment is a pressing challenge, advertising offers pathways to innovation, skills development, and entrepreneurship,” the Minister stated.

Mr. Ahi reaffirmed the government’s commitment to supporting the creative economy, adding that advertising must be treated with the same strategic importance as manufacturing and commerce.

He concluded by encouraging the industry to continue disrupting and inspiring, especially in the evolving digital era. “In a world shaped by AI and digital transformation, Ghana’s advertising sector must keep pushing boundaries and telling compelling stories that uplift both our people and economy,” he said.

The event also recognised outstanding brands and agencies for their creative excellence and impact in shaping the national and regional advertising landscape.