The The Guinness Football Challenge, the TV game show which has excited audiences across Africa for the last two years is back for an incredible third season.Alongside the new TV Show which goes Pan African this year, GGBL will once again be rewarding its loyal consumers across Ghana with the launch of the new Guinness Football Challenge National Consumer Promotion.With prizes worth a total of over GHS 3m up for grabs, Guinness consumers have the chance to win exciting prizes every time they open a bottle of their favourite ice cold GUINNESS. There are free bottles of Guinness, airtime, cash prizes and a variety of Samsung products including Samsung Galaxy S3 handsets, Galaxy Note 10.0 and Samsung Tab 2. In this promotion, what you see under your crown is what you get!From the 25th of March to the 12th of June 2013, special limited edition Guinness bottles will be introduced in all bars across the country. These special limited edition bottles will have RED crown corks.Simply buy one of these special bottles and check under the crown to see if you have won one of hundreds of prizes that are up for grabs.Under the crown, consumers will find:1. ‘One 330ml Guinness, GHS 5 and GHS 10 – which is redeemable instantly at the bar2. A cash crown for sums from GHS 20 to GHS 2,000 – redeemable at Guinness Ghana Breweries Limited offices.3. A unique seven-digit alphanumeric code for free airtime - simply SMS your eight-digit code to 1759 and follow the instructions to claim your airtime4. A crown for a Samsung handset – redeemable at any Guinness Ghana Breweries Limited offices.5. A loyalty crown – urging consumers to continue enjoying Guinness.Agnes Essah, Marketing Director for GUINNESS, said “We are very excited to bring Season III of the Guinness Football Challenge to our cherished consumers across the country. This year, Guinness Football Challenge goes Pan African and has four other countries competing in the TV gameshow. Alongside the even bigger show, we wanted to reward all our loyal consumers with something even bigger, so this year there are even more chances to win exciting prizes all for the usual price of a Guinness. Enjoy a special bottle of Guinness for your chance to win big!”The GUINNESS FOOTBALL CHALLENGE will be on TV from the 28th of March 2013. This time around our Ghanaian contestants will be playing for their country in the new Pan-African show, as they go head-to-head with contestants from Cameroun, Kenya, Tanzania and Uganda to see who is a player, not a spectator, has the skill and knowledge to go all the way and be crowned Pan-African champions, winning a life-changing sum of money.