In an era where storytelling defines how nations are perceived, Ghanaian entrepreneur, director, and storyteller Joseph Amino is steadily shaping narratives that bridge culture, creativity, and global relevance.

With a career spanning journalism, documentary filmmaking, music content production, and creative consultancy, Amino has emerged as one of Ghana’s young professionals redefining African storytelling with authenticity, intentionality, and cultural depth.

Joseph Amino is an old boy of Ghana’s premier secondary school, Mfantsipim School – one of the country’s prestigious high schools known for producing influential leaders across disciplines.

He later enrolled at the Ghana Institute of Journalism, where his professional journey in media took a decisive shape.

While a university student, Amino began working as a writer and the editorial manager for renowned Ghanaian blogger and online journalist, Kobby Kyei.

During this opportunity, Amino spent several years creating, editing, and publishing content for Kobby Kyei’s digital platforms. The experience refined his editorial discipline, sharpened his news judgment, and exposed him to high-traffic digital publishing, laying a strong foundation for his prowess in storytelling and content strategy.

The Shift to Visual Narrative

From digital journalism, Amino transitioned seamlessly into video production, where his talent for storytelling found broader expression. Over the years, he has worked on countless video projects, including celebrity interviews, event coverage, behind-the-scenes productions, and long-form documentaries.

His work reflects a rare blend of journalistic curiosity and cinematic sensibility, a balance that allows him to document personalities and moments with both intimacy and context.

Joseph Amino’s growing portfolio includes filming and documenting a wide range of celebrated personalities across music, culture, and public life. These include Rocky Dawuni, D’Wayne Wiggins, Abedi Pele, Ben Brako, Reggie Rockstone, Stonebwoy, Sarkodie, Mix Master Garzy, Wiyaala, Efya, Raphael Botsyo Nekgbe, and Diana Hamilton.

Beyond the interviews, Amino has worked on radio and television tours and created behind-the-scenes content for musicians including MzVee, Akwaboah, Kwaw Kese, and Lyrical Joe.

Creative Leadership and Industry Influence

In recent years, Amino served as official creative director and in-house writer/PR for internationally celebrated record producer, Mix Master Garzy, contributing to brand strategy, storytelling, and public communication for one of Ghana’s most globally visible music engineers.

He also serves as director for ORIGINALS Live, a global Ghanaian music brand that showcases musical talents through well-arranged live performances of original compositions.

Through ORIGINALS Live, Amino and his team employ live music as both an exhibition and educational platform, nurturing talent, promoting musical excellence, and preserving performance culture.

In a period of 16 months, Amino directed over 65 videos for ORIGINALS Live with names such as Yo Maps (one of Zambia’s leading singers whose video garnered over 3 million views on YouTube), KiDi, Kuami Eugene, JzyNo, Edem, Kelvyn Boy, Fameye, Lasmid, Keche, Medikal, Quamina MP, Mr Drew, and Olive the Boy.

Philosophy and Global Cultural Bridges

At the core of Joseph Amino’s work is a clear philosophy: authentic African stories, told by Africans, with global standards. His creative principles emphasise cultural integrity, impact, intentional storytelling, and the belief that media can serve as both archive and catalyst.

Through documentaries and visual storytelling, Amino envisions a future where Ghanaian creativity is not only visible but influential, shaping global conversations on culture, sustainability, identity, and innovation.

In 2025, Amino directed and executive-produced a landmark documentary-interview titled “Rapsody in Ghana: A Conversation with Joseph Amino." The project featured Grammy-winning American rapper, Rapsody.

The film documented Rapsody’s first-ever visit to Ghana and her first-ever interview on Ghanaian soil. The documentary captures her experience in the West African country, storytelling, culture, and tourism, while offering reflections on identity, heritage, and creative exchange.

The project was widely received as a powerful moment of cultural reconnection, positioning Amino not just as a storyteller but as a cultural bridge between African creatives and the diaspora.

Social Impact and Environmental Advocacy

In addition to documenting music and culture, Amino has increasingly applied his documentary craft to issues of environmental consciousness and everyday social realities. One of his most notable recent works in this space is the documentary “Buying Food with Plastic in Ghana”.

The documentary is a socially reflective film that examines the unconventional yet practical ways communities navigate plastic waste as an economic tool.

It explores how plastic waste, often perceived solely as an environmental burden, has been repurposed within informal systems as a means of exchange for food. Through grounded visuals and community-centred storytelling, the film opens conversations around sustainability, innovation, and the unintended consequences of consumer waste, while highlighting the resilience and adaptability of local economies.

“Buying Food with Plastic in Ghana” further establishes Amino’s commitment to storytelling that goes beyond aesthetics. It reemphasises his works that interrogate systems, document lived experiences and invite both local and global audiences to rethink familiar narratives about Africa, environment, and survival. The project reinforces his belief that documentary film can function as both record and intervention, preserving moments while prompting dialogue and action.

Collectively, Joseph Amino’s body of work reflects a storyteller deeply invested in cultural preservation, creative excellence, and social relevance. Whether documenting iconic musicians or examining environmental realities, Amino continues to build a narrative legacy rooted in authenticity, responsibility, and global consciousness.

Humanitarian Commitment and Amplifying Untold Human Stories

Beyond his creative pursuits, Joseph Amino is deeply committed to volunteering and supporting humanitarian-based initiatives. Over the years, he has consistently contributed to the welfare of children and adults living in orphanages and deprived communities across Ghana, using his skills, time, and platform to support causes that directly impact lives.

Through the “Go There with Kobby Kyei” initiative, Amino played an active role in uncovering and amplifying untold human-interest stories that brought attention, empathy, and tangible support to vulnerable individuals. These included the story of a 51-year-old woman born without hands in the Volta Region; a mother of two in the Central Region who lived with amputated legs for over five years; and a 14-year-old girl whose physical challenges were the result of medical negligence at birth.

Each of these stories contributed to public awareness and intervention, underscoring the power of storytelling as a tool for social change.

Amino’s humanitarian work has also seen him collaborate with groups and non-governmental organisations such as 2MG Music Foundation, reinforcing his commitment to service and community development. His visits and support efforts have extended to institutions including the Orthopedic Training Centre (OTC) in Nsawam, New Life Orphanage Home in Nungua, and Echoing Hills Village in Madina.

These experiences continue to shape his worldview and strengthen his resolve to make meaningful contributions to society through both storytelling and action.

As his career continues to evolve, Joseph Amino stands as part of a new generation of African storytellers, documenting the present, preserving culture, and positioning Ghana’s creative voice firmly on the world stage.