KIVO, producers of KIVO Gari, on Friday donated several quantities of their products as well as a bullock to the Muslim community at the central mosque in Kumasi in the Ashanti Region.

The donation was made to coincide with the celebration by Muslims worldwide of Eid Al-Adha, the holiest festival in the Islamic calendar.

Eid Al-Adha, or the Festival of Sacrifice, is celebrated to commemorate the obedience of Ibrahim.

The yearly ritual is considered a time to think of others as well as to repent for sins committed in the past.

The Festival of Sacrifice marks the end of the Hajj pilgrimage, where Muslims descend on Mecca.

Muslims will sacrifice goats, sheep, lambs, and cows to represent Ibrahim’s commitment to God, where Allah came to Ibrahim in a dream and asked him to sacrifice his son Isma’il as an act of obedience to God.

Participation in the sacrificial festival is mandatory for all obedient Muslims who can afford an animal.

It is also mandatory for people with money to give an amount to charity so less fortunate people can afford to join in on the celebration as well.

As part of their corporate social responsibility, KIVO donated an assortment of their best brands, such as Kivo Gari, Kivo Hot Shito, and Kivo spices, as well as a bullock to the Kumasi Central Mosque to enhance the celebration of Eid Al-Adha.

King Edward of Hello FM in Kumasi, on behalf of KIVO, donated the products to the Muslims in Kumasi.

He stated that the gesture was in line with KIVO’s long-held tradition of keeping a bond with the poor communities who have always supported the company through their patronage.

King Edward also said, ’KIVO believes in the goodness of helping the poor in our society".

Receiving the donation on behalf of the Muslim community, the regional chief Imam praised KIVO for their generous donation and dedication and commitment to the Zongo communities and the poor in general throughout the years.

KIVO is a popular Ghanaian local brand, especially for their value-added Gari mix that has become a household consumable product.

They have often donated to this and many other charitable causes over the past few years of their operations.