Financial technology firm, Lemonade Finance is rebranding to provide high-quality offerings whilst serving its customers better.

According to the firm, the rebranding strategy will enhance its brand identity and differentiate it from competition.

“There are many players in our space, we needed something simple that'll also help us stand out even as we look to do more”, Precious Ama Kwartemaa Oduro, Country Manager, Lemonade Finance said.

“Now the business is going to provide international payments for everyone. Before, it was international payments for immigrants in the diaspora. Immigrants like our family and friends that have gone to seek different opportunities in the diaspora”, she explained.

Precious Oduro stressed that the rebranding will help reposition the business as the preferred choice for all consumers, adding, “We want to differentiate our brand from others and also simplify our brand identity. This exercise helps us achieve that".

Business outlook promising

Lemonade Finance again said it business looks promising as customers have consistently expressed satisfaction about its offerings, asking for more.

The Country Manager stated that Ghanaians and other immigrants in the diaspora continued to repose confidence in the business they offer, explaining “We can't wait to show them all the other offerings and features we have planned”.

On the prevailing business environment, she pointed out that the evolving global business atmosphere triggered the need to innovate and continually deliver quality service to excite existing and prospective customers.

“There are many things going on in the world right now, most not within our control. What is within our control is the ability to deliver quality service to our existing and prospective customers. We want to focus more on that”.

Way forward

On the way forward, Lemonade Finance said it will continue to deliver its business based on its vision, mission and core values.

The vision of the business is to provide international payments for everyone, whilst its core values are simplicity, agility, and accessibility as it retains its commitment to facilitating seamless financial transactions for our users.

According to the Country Manager, such a position strategy will help it stand out from the competition as it looks to do more.

She concluded that “the possibilities and the opportunities are endless and we're excited to show how we're taking on the future, one feature and product update at a time”.