Liverpool Football Club on Sunday announced that it will freeze ticket prices for the 2012-13 season. Managing director Ian Ayre said: "We have always aimed to ensure that we match our commercial and financial aspirations with the interests of our fans. "In 2011 we increased prices in line with inflation and the government rise in VAT to 20 per cent, but having reviewed the current UK economic climate and our up and down team performance we felt it important to flatten prices despite UK inflation being around 3.5 per cent. "Our fans have shown tremendous support for the team this season, at home and away, and with long runs in both the FA Cup and Carling Cup, we wanted to recognise that commitment with this announcement today." Liverpool lost the last match of the EPL after going down to Swansea City at the Liberty Stadium. Their season has been a topsy turvy one, losing finalist in the FA Cup, winning the Carling Cup and finishing outside the top eight.