In the frankly hideous year that has been 2020, few people have made more of a noticeably positive impact on British society than 22-year-old Manchester United star Marcus Rashford. 

A vocal advocate in the fight against childhood hunger, Rashford recently took his cause to the highest office (again), challenging the government on its much maligned decision not to provide the poorest children in this country with free school meals over the half term holiday. 

Now, the inspirational activist has teamed up with British brand Burberry in a bid to spread his message of hope even further – he was announced today as the label's winter ambassador.

 Burberry has also unveiled a new range of charitable endeavours in line with their new signing. 

In addition to its continued support of FareShare (a charity which aims to provide some 200,000 meals to the poorest British children, which will be distributed across 11,000 charities and community groups across the UK), Burberry also plans to work with other charitable ventures in London and Manchester.

In London, the brand – which is best known for its world-beating trench coats – will work with London Youth to provide some 15 youth centres with grants to help young people in the capital's most deprived communities. 

In Manchester, Burberry is supporting Norbrook Youth Club and Woodhouse Park Lifestyle Centre, two youth groups frequented by Rashford during his childhood in the Northern capital. 

Elsewhere, Burberry is also partnering with International Youth Foundation to contribute to the Global Youth Resiliency Fund, an Asian-focused initiative designed to help local entrepreneurs tackle issues such as food security, while in New York, the brand is joining with the Wide Rainbow initiative, providing arts education to children living in the city's most deprived boroughs. 

“One day you will have a lot of things you never dreamt of owning, but never forget that stability and consistency are two of the most valuable things you will ever experience,” wrote Rashford in an open letter sent out by Burberry.

“The youth centres that you visit today on a Monday, Wednesday and Friday will prove to be central to all of the greatest gifts you receive in life – your friendships, your discipline, your respect, and compassion for others.”