Audio By Carbonatix
After giving it a test run in a few countries earlier this year, Netflix has confirmed it will officially introduce a new plan that only lets customers stream content on a mobile device.
The plan, set to launch in India during the third quarter, will be priced lower than the company’s existing subscriptions.
In a letter to investors released this afternoon, Netflix said the mobile-only plan “will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay-TV ARPU (average revenue per user) is low (below $5).” Netflix announced the new plan alongside financial results that revealed a big miss on customer growth that was way off the mark of the company’s forecast. Net subscribers in the US actually declined during the quarter. That miss is partially being attributed to price hikes, so why not go in the opposite direction and come up with a cheaper plan?
As for where else this plan might eventually become available, for now, Netflix is only saying that it will “continue to learn more after the launch of this plan.” Netflix’s basic plan limits video stream quality to standard definition (480p), so it’s almost certain that an even cheaper mobile tier would have the same restriction in place.
Obviously, phones are covered here, but how far does Netflix’s definition of the mobile device go? Can this subscription be used on Android tablets or the iPad? The Verge has reached out to the company for more details.
This plan isn’t being offered with US audiences in mind, but I’m still curious: would you go mobile-only if it meant paying less every month, or is watching on a laptop or your TV too important?
Latest Stories
-
Why no Defence Minister yet? – Felix Kwakye Ofosu says Mahama sees no urgency
3 minutes -
Sam George petitions AG to probe $3.4m payment for CSA building project
16 minutes -
The Abronye Charge Sheet – misuse in plain sight
28 minutes -
Carvajal to leave Real Madrid after 23 years
29 minutes -
‘No bad blood’: Sam George downplays heated clash with Abena Osei-Asare
38 minutes -
Damang Gold Mine sells another 100% of its gold output to GoldBod
39 minutes -
Adansi Asokwa MP launches skills training programme for youth
44 minutes -
EPA shuts down mining site allegedly linked to former Mpohor DCE
1 hour -
Health, educational institutions in deprived communities get free cement from Ghacem
1 hour -
GSA arrests Chinese managers for reopening locked mattress factory
2 hours -
Court grants GH¢63.5m bail to ex-NAFCO CEO and wife in alleged corruption trial
2 hours -
Kofi Jumah released after meeting GH¢30m bail terms
2 hours -
GSA shuts down 4 companies in Afienya over substandard mattresses
2 hours -
Theo Dzimega defends judge’s discretion in Abronye DC bail, criticises Afenyo-Markin’s remarks
2 hours -
Ghana Bar Association rejects ‘NPP’ tag by Ofosu Kwakye
2 hours