Insurance company, Old Mutual has launched a pan-African singing reality show dubbed: Old Mutual Amazing Voices.

It seeks to unearth unsigned talent across three genres – gospel, pop and rhythm and blues (R&B) in Ghana and across Africa. Singing groups numbering from four to eight are eligible to participate in the competition.

Mass auditions kick off on 1 October 2019 in Kumasi at the Kosados Arena Hotel, while that for Accra will be held at the Christ the King parish hall on the 4^th of October. Auditions are free in both cities. Winners from the Kumasi and Accra mass auditions will compete in the final home ground battle for the opportunity to represent Ghana at the Pan African stage in Johannesburg.

The winners from Ghana will square off against the winners from the remaining three African countries to stand a chance of winning the grand prize of $100 000 (about 500,000 Ghana cedis).

 “Old Mutual is excited to be the title sponsor for this amazing show we believe will bring Africa together in a unique and uplifting way. We believe that music is a universal language which is why it forms the basis of our businesses strategic sponsorship focus. Now, more than ever, we believe that the continent is ready for the unifying experience and amplification of talent we know Amazing Voices is going to deliver”, says Rita Adu Boateng, Head of Marketing at Old Mutual Ghana.

DStv, GOtv and Africa Magic viewers from Ghana will in the New Year get to witness this historic talent search reality show. The show will be broadcast on, Africa Magic at 15:00 GMT. It premieres on the 12^th of January, 2020 and will run for 13 weeks until 5 April, 2020