Covid-19 has really over-whelmed the whole world. It has brought normal life to a halt for most of us. It has got us all seeking to stand together to be rid of the invisible virus – our common enemy! Yet, whilst we need to work together, we are having to distance ourselves physically from each other!!
All over the world, borders are closed, human movements are being restricted to prevent the spread of the virus. Even among families, some find themselves quarantined, sometimes within the same home.
We all need to persevere in our determination to prevent the spread of the virus and to treat those infected to get them back to health as well as restore vibrant socio-economic lives to us. We cannot give up. We need to be positive and resilient in the face of this adversity.
The commitment of healthcare workers throughout the world has been amazing and should encourage us all. Such human traits are worth celebrating and communicating. Also worth appreciating are those through whose dire experiences of being infected very important scientific information is being gathered for fighting the virus.
Let’s embrace those who have recovered from Covid-19 in love, without any stigma! We cherish the memories of the lives that have been claimed through this pandemic and mourn with those who have lost loved ones.
Amidst social distancing, we stay connected through communication. This shows how vital communication is for human existence no matter the situation. So we see technological innovation and deployment being driven by this fundamental human need -to communicate, to engage, to stand together in times like these.
Communication is crossing closed borders, defying lockdown and quarantine to touch people throughout the world in uplifting ways. Communication enables us to stand together, whether as families, communities, businesses, countries or the global community.
It has become even more vital to ensure effective and excellent communication that helps promote safe and healthy behaviours, perseverance, resilience and positivity as the world combat the pandemic.
Perseverance, resilience and positivity, as well as communication excellence, have been part of the Stratcomm Africa story. It is really sobering for us to be commemorating our 26th anniversary in the midst of COVID-19.
We encourage all of us to remain resilient and persevere in fighting the pandemic. Let us stand together to overcome.
****
The writer is the Chief Executive Officer of Strategic Communications Africa (Stratcomm Africa) Ltd.
Latest Stories
-
EC asks police to start criminal investigation into Ejisu by-election ‘white envelope’ bribery allegation
9 mins -
LPG Marketers Association kicks against NPA’s $80 per metric ton levy on LPG
46 mins -
We need a comprehensive review of Ghana’s financial regulations – Dr Alhassan Andani
52 mins -
Court dismisses injunction against NBA for approving registration of 14 new GM crops
1 hour -
Penalty for companies not filing returns increased to GH¢1k from May 1
1 hour -
Ejisu By-Election: Results so far
1 hour -
Ejisu By-Election: And the winner is…
2 hours -
Dumsor: Businesses could collapse if situation is not resolved – Ghali
2 hours -
Ejisu by-election: NPP will do everything possible to win – Kingsley Nyarko
2 hours -
‘White envelope’ incident was unfortunate – Political Science lecturer
2 hours -
NPP will always win Ejisu elections – Paul Yandoh
2 hours -
Manhyia Palace Museum comes alive in May by showcasing restored Asante treasures
2 hours -
NPP win in Ejisu by-election will signal Bawumia’s triumphant victory in 2024 polls – Richard Ahiagbah
3 hours -
Presidents must respect Chiefs, says historian
3 hours -
Deloitte 2024 Technology, Media and Telecom predictions: Experts upbeat about impact of economy
3 hours