Olam’s NutrifoodsPerk Biscuit has announced the launch of the ‘Perk Rising Star Challenge’, an exciting promotional campaign designed to unearth hidden talents and creativity among young consumers.

An entirely digital music competition, the contest is currently making waves on all social media platforms (Facebook, Twitter, Instagram etc.) and will run until June 28.

At the end of the competition, 10 of the best entries will be selected based on their performances regarding their level of creativity and talent displayed.

According to officials at Perk Biscuit, collectively, the finalists will be rewarded ¢12,000 in cash and gift items, including Bluetooth headsets, Perk products, and airtime.

Kabuki Owusu Atakorah, Category Manager of Perk Biscuits, said, “As a youth-oriented brand, we have decided to engage with this segment of our consumer group and offer them an exciting opportunity to unearth their creativity and talents and, in doing so, reward their efforts with attractive cash prizes and amazing gift items. This exciting competition is open to all legal residents and or Ghanaians aged 18 and above.”

“This campaign is built on Perk Biscuit’s brand positioning as a ‘Mood Uplifter’ – that will bring a lot of energy and vitality to millions of Ghanaians and offer our target audience an opportunity to have some fun, showcase their musical skills and win some amazing prizes,” Mrs Atakorah added.

The Perk Rising Star challenge is currently running on Facebook, Twitter, and Instagram. All entries are expected to tag the Perk Biscuits page and use the official hashtag #Perkrisingstar to qualify.

To participate in the ‘Perk Rising Star Challenge’, consumers are required to download any of the four optional rhythmic beats using by clicking on this link and sing along for a maximum of one minute using their lyrics or the Perk song lyrics.

They then must video record their performance for a maximum of one minute, using a packet of Perk biscuit as their microphone.

Participants must then upload their video clips to their Facebook, Twitter or Instagram pages and include/use their lyrics as their post’s caption (in any language of their choice) and tag their entry to the Perk Biscuit official page hashtag, #Perkrisingstar.

“A lot has been happening in recent times, and as an optimistic brand, we want to spread positivity, lift spirits, and give our target audience something to smile about as well as offer our consumer's ideas to perk up their day at home and anywhere because that is what the Perk brand stands for.,” Mrs Atakorah observed.