PharmAccess Foundation in partnership with the Dutch government are rolling out an initiative to provide specialised antenatal care for pregnant women, by establishing Woman360.

Country Director for the Foundation, Dr. Maxwell Antwi, noted that the initiative is to bring maternal healthcare to the doorsteps of working class pregnant women.

"A midwife is always available to attend to the pregnant women, be it at the workplace, at home or the facility. The care will be targeted and specialized so individual pregnant women get care that meets their needs," he explained.

Dr. Antwi added that Woman 360 offers affordable services in record time and at the client's convenience, which could be a game changer especially for residents in the Adenta catchment area, where the facility is located.

Netherlands Ambassador to Ghana, Ron Strikker believes, in the coming years, many more spokes of such nature would be replicated in rural and hard to reach areas to provide the essential social service to rural poor pregnant women. 

"We need a lot more funds, especially private money to replicate this in many many areas, including rural poor," he noted. 

In the coming years "we shall see a wheel of these development initiatives; hundreds of them and hopefully beneficiary communities like Adenta will maximise it's use," the Ambassador promised.

Representative of the Health Minister, Martha Gyansa-Lutterodt emphasised the need for more private partnerships to back government’s resolve to meeting the sustainable development goal on health.

"Government is encouraged by these private sector-led interventions aimed at reaching the SDGs. We consider this Woman360 project as strategic," she said. 

As a government, "we are committed to creating an enabling environment for such interventions, remember as you start, the quality of healthcare service will be vital in sustaining the brand."

The initiatives, according to the franchisors will not only offer specialized and targeted maternal healthcare to clients, it will also serve as an employment destination for trained nurses and midwives.