Most often, social media has not been the right tool for athletes to keep up to date with their fans in the past.

However, the recent development of the world and the fast-growing environment entreats athletes to pay more attention to fan engagement in the sporting world.

One agency which has taken a keen interest in this category is ‘Play The Game’.

The institution was founded by Emmanuel Whajah, a German-born Ghanaian, and Justin Gray, with the idea of bringing players closer to the fans who are keen on their activities.

At Play The Game, the priority is to deliver with high-quality and up-to-date content that fits in the social media trends for the athletes they represent as well as build a strong personal brand and lifting the market value of these athletes.

They are also the category experts, working horizontally across the business and enabling
premium experiences along the user journey.

With the same dedication, Play The Game is supporting the biggest brand moments, translating the brand ambition into experience directions that empowers brand messaging and commerce on our digital touch points.

Not only do they work with athletes but also Play The Game also creates collaboration with brands and organisations to deliver social media presence and create an enabling environment between themselves and customers.

Some of the brands that Play The Game agency has collaborated with include; Puma, Adidas and Nike.

The Ghanaian trio of Daniel Kofi Kyereh, Kingsley Schindler and Gideon Mensah are all athletes associated with Play The Game agency while Thilo Kehrer and a host of other players are also a part of the success of the organisation.

Growing at an increasing rate, Play The Game agency looks to be the leading brand that gains social prominence for players, brands and other athletes that they will be associated with them.