Minister for Communication, Digital Technology and Innovation, Samuel Nartey George, has praised MultiChoice Africa for its role in advancing Ghana’s digital inclusion agenda.

This comes in the wake of the company’s announcement of significant subscription discounts and decoder subsidies, which are scheduled to take effect from 1st October 2025.

The minister highlighted that MultiChoice’s decision to offer reduced rates across all DStv and GOtv bouquets, with discounts ranging from 33% to 50%, was not only a response to economic concerns but also a boost for equitable access to digital services.

“There is no restriction on a subscriber’s choice of bouquet. The offer is available to both existing and new customers,” Sam George said.

“Effectively, MultiChoice has offered value over and above what we expected of them.”

He noted that the initial government request was for a 30% reduction in prices.

However, negotiations resulted in more favourable terms for the Ghanaian public.

“I went into this with the request for 30%. With what we have discussed here, the lowest discount is 33%, the highest is 50%,” he added.

Beyond pricing, the minister stressed the importance of ensuring that digital television remains accessible to low-income households and rural communities.

To that end, MultiChoice Africa will offer a GH¢555 subsidy on Zappa decoders and dish kits, allowing new customers to purchase the equipment at half the current retail price.

“This initiative not only reduces the cost burden on families, but also helps expand digital access to underserved areas,” he said.

Speaking at a press briefing in Accra on Monday, September 29, Sam George commended MultiChoice for demonstrating corporate responsibility and goodwill.

He stated that the outcome meets key government concerns while preserving the operational sustainability of pay-TV services in Ghana.

“The committee is of the view that these increased value offers address government concerns. It reduces pressure on Ghanaian households while ensuring the sustainability of the DStv service in Ghana,” he said.

The Minister emphasised that affordable access to digital platforms is critical in driving national development, particularly in education, information dissemination, and entertainment.

The changes are set to take effect nationwide from 1st October 2025, and are expected to benefit thousands of households, while furthering the government’s goal of bridging the digital divide.