Dancehall artiste Shatta Wale has endorsed popular energy drink, Rush Energy Drink.

The endorsement is coming at a time when producers of the drink, Twellium Industrial Company Limited is seeking to boost the drink’s brand.

Shatta Wale gave the endorsement following the introduction of a new colourful 250ml aluminium can.

According to the producers, “this new step is part of the company’s move to rejuvenate its brand, which was somewhere last year hit with a hoax in relation to false rumors that were disincentive to the company and its line of business.”

The company has so far acquired major boosting from the showbiz sector with endorsements from dancehall artistes, Rudebwoy Ranking and now 2014 ‘Artiste of The Year’, Shatta Wale.

Twellium Industrial Company Limited noted that, artists usually require great deal of energy during performances and it is looking forward to becoming the biggest energy drink supplier for artistes in Ghana and sports personalities.

The Twellium Industrial Company, which has been in operations since March 2013, currently employs about 500 people in its factory.

Mr Mohammed Kwawtharani, General Manager, said the successes chalked by the company had become possible through the company’s commitment to laid down rules and regulations in the food and beverage industry.

“In Ghana, we fully comply with the Food and Drugs Authority (FDA) guidelines and that has earned us the FDA Registration number FDB/14173,” he added.

“The Ghana Standard Authority (GSA) has also testified and certified our products as quality and standard for the market,” he added.

Going forward, Mr Muhammed said the company would continue to invest in its operations to meet demand, while focusing on quality, which had been its hallmark.

Twellium currently has franchise rights with Monarch Beverage Company in Atlanta, United States of America (U.S.A), and Mr Kwawtharani said it would strive to maintain that relationship.

The franchise makes it possible for Twellium to use Monarch's brand names in some of its products, while the USA-based company undertakes a periodic audit of the latter’s operations to be sure that it is up to speed with international standards.