Stanford Seed Transformation Network (STN) Ghana is set to hold a conference aimed at empowering businesses to embrace changes and seek solutions that will ensure business sustainability and success despite the Covid-19 challenges.

The Conference which is the 3rd edition of STN’s annual flagship Business and Leadership will come on October 22, 2020, under the theme "Embracing forced change within diverse cultures". 

The move is focused on the African Continental Free Trade Area (AfCFTA) and its implications for businesses. 

The conference will see renowned and experienced business leaders such as CEO, Tropical Cable and Conductor Ltd, Dr Tony Oteng-Gyasi, and CEO, Mikaddo Holdings, Nana Dr Michael Agyekum Addo.

Others are the CEO, Stratcomm Africa, Esther A. N. Cobbah, and Senior Partner, AB & David, David Ofosu-Dorte who will share their experiences on how they have leveraged cultural challenges and differences to scale their businesses over the years.

The conference is open to all Stanford Seed Transformation Network members, will be streamed online on Facebook, YouTube, and Zoom due to the covid-19 pandemic.

The general public especially entrepreneurs, government officials, media, and the entire business community can participate in the conference by registering with the link https://forms.gle/uMijHVeig5siZMa99.

President of the Stanford Seed Transformation Network, Ghana and Founder of Cadling Fashions and KAD Manufacturing LTD, Linda Yaa Ampah, was excited about the upcoming conference which has been enabled by new technologies despite covid-19. 

She was confident that through the conference, participants will take home new mindsets, approaches, and pragmatic solutions to transform businesses. 

She noted that the theme for the conference is very critical explaining that “There are concerns about the implementation of the AfCFTA, and its impact on Ghanaian businesses.  

We are therefore seeking to use this conference to facilitate the sharing of knowledge, information, experience, and skills among stakeholders in the business to brace ourselves for the challenges ahead in this covid-19 era”.  

“The AfCFTA secretariat is targeting January 2021 for the commencement of the implementation of the Pan African free trade agreement following its postponement due to the outbreak of the coronavirus”, she said. 

“It is imperative that Ghanaian businesses ready themselves for the benefits that AfCFTA brings during covid-19 and post covid-19, a pandemic which is a major challenge for many businesses”, she added.

The Stanford Institute for Innovation in Developing Economies (Stanford Seed) is a Stanford Graduate School of Business-led initiative that is working to end the cycle of global poverty.