Rapper D-Black has revealed that he made strategic plans to collaborate with some specific artistes to break into the mainstream during his early years in the music industry.
Speaking on his show ‘Uncut’, D-Black explained that at the time, he paired himself with artistes who did not only have huge following, but also sang in the Twi language and other local dialects.
The 'Vera' hit-maker noted that many music lovers assumed he was not Ghanaian especially since he rapped in English, as such this strategy helped clear the doubts.
In addition, D-Black said he gained more listeners for his songs and had more followers.
“It (Hiphop) didn't exist commercially, people were doing it but the songs were not huge…My strategy was to always do a Hip-hop song with an artiste who was singing in a local dialect. So I will do a song with Kwabena Kwabena so that his fans or the rest of Ghana will listen to it. Just doing those collaborations I think is what broke me into the commercial scene,” D-Black said.
At the time with Hiplife’s dominance, there were not many rappers successfully doing hip-hop and crossing into the mainstream, D-Black said.
“As soon as it happened for me Ghana Music Awards created Hiphop Song of the Year because there was nowhere to fit me in. You couldn't fit me in hiplife, so as soon as that category came I won that and it continued,” D-Black added.
Latest Stories
-
Paris 2024: Opening ceremony showcases grandiose celebration of French culture and diversity
2 hours -
How decline of Indian vultures led to 500,000 human deaths
3 hours -
Paris 2024: Ghana rocks ‘fabulous fugu’ at olympics opening ceremony
4 hours -
Trust Hospital faces financial strain with rising debt levels – Auditor-General’s report
4 hours -
Electrochem lease: Allocate portions of land to Songor people – Resident demand
4 hours -
82 widows receive financial aid from Chayil Foundation
5 hours -
The silent struggles: Female journalists grapple with Ghana’s high cost of living
5 hours -
BoG yet to make any payment to Service Ghana Auto Group
5 hours -
‘Crushed Young’: The Multimedia Group, JL Properties surprise accident victim’s family with fully-furnished apartment
5 hours -
Asante Kotoko needs structure that would outlive any administration – Opoku Nti
6 hours -
JoyNews exposé on Customs officials demanding bribes airs on July 29
6 hours -
JoyNews Impact Maker Awardee ships first consignment of honey from Kwahu Afram Plains
7 hours -
Joint committee under fire over report on salt mining lease granted Electrochem
7 hours -
Life Lounge with Edem Knight-Tay: Don’t be beaten the third time
8 hours -
Pro-NPP group launched to help ‘Break the 8’
8 hours