Minister of Trade, Agribusiness and Industry, Elizabeth Ofosu-Adjare, has tasked Ghanaian ambassadors and high commissioners to actively promote Ghana during their duty tours.

“Be intentional and promote Ghana as a brand using national days through well-designed programmes that capture our culture, products, services, and investment opportunities,” she said.

The minister made the appeal on Thursday, September 4, 2025, in Accra at the maiden edition of the Orientation Conference for new envoys, which marked the launch of Key Performance Indicators (KPIs) for Ghanaian envoys.

The five-day conference, organised by the Ministry of Foreign Affairs and Regional Integration, was held on the theme: “Harnessing the Dividends of Diplomacy for Ghana’s Reset Agenda.”

Madam Ofosu-Adjare noted that economic diplomacy played a huge role in achieving the country’s development objectives.

She encouraged diplomatic staff to collaborate and share ideas on best practices and innovations to market the country as a viable investment destination.

“Now President Mahama is interested in economic diplomacy,” she noted.

Highlighting Ghana’s attractiveness as an investment hub, she observed that Ghana was one of Africa’s most promising investment destinations in 2025.

She said what made Ghana attractive were” political stability, robust economic growth, and abundant natural resources with proactive government reforms driven by the President’s vision of resetting Ghana.”

She indicated that Ghana’s economy had shown notable progress this year, noting that the economy expanded by 5.3 per cent, up from 4.9 per cent in the same period of 2024, marking the highest first-quarter growth since 2020.

She outlined several initiatives by the Ministry aimed at boosting economic growth and job creation, including Rapid Industrialisation for Jobs, Agro-Processing for Economic Expansion and Jobs, and the Feed the Industry Programme and stressed that the Ministry was well-positioned to facilitate trade at all levels, adding that Ghana was open for business.

She also urged the envoys to leverage the strategic advantage of Ghana as the host of the African Continental Free Trade Area (AfCFTA) Secretariat in Accra.

“Ghana houses the AfCFTA Secretariat, indicating our commitment to increasing intra-African trade and liberating Africa economically, as championed by our first President, Dr. Kwame Nkrumah.

“Ghana is among the first eight countries to commence trading under the Guided Trade Initiative facilitated by the AfCFTA Secretariat,” she said.

The AfCFTA represents the largest free trade area in the world by number of participating countries, bringing together 55 African nations with a combined population of over 1.4 billion people and a combined GDP exceeding $3.4 trillion.