United Bank for Africa (UBA) Ghana Limited has opened a new Business Office in Kumasi, as part of its plans to reach the unbanked while offering innovative banking services to traders and businesses at the newly redeveloped Kejetia Central Market.

The new Kejetia Branch brings the number of Branches in the country to 28, with six in Kumasi, with an additional plan to unveil another in Kasoa in the Central Region by the close of the month.

Speaking at the new Business Office opening in Kejetia, Managing Director and Chief Executive Officer Olalekan Balogun said the bank is tenaciously deepening its footprints locally and globally.

UBA Ghana opens new office in Kejetia Central Market to reach unbanked population

The new Kejetia branch, for instance, provides an opportunity for traders who travel to other African countries for business to be able to access banking services without necessarily carrying along with bulk cash.

This will further position the bank to bring its services closer to existing and potential customers.

Mr Balogun observed that despite the devastating impact of Covid-19, Ghana remains one of the few countries that have remained resilient and can withstand shocks accompanying the pandemic.

UBA Ghana opens new office in Kejetia Central Market to reach unbanked population

“So, we still have a belief that the economy is going to continue improving.”

This sureness, backed by the bank’s customer-first philosophy, has been one of the impelling factors inspiring the bank to cater more for the Ghanaian market, which is also in line with the central bank’s financial inclusion agenda.

One of the branch network expansion initiatives’ merits is that most Ghanaians who remain unbanked due to several factors, including proximity to banking services and other forms of inconvenience, will now be able to afford banking services with ease.

“As an African Bank, UBA provides platforms and systems which facilitate trade among Africans through a wide array of products and services offered by all branches”, he said.

UBA Ghana opens new office in Kejetia Central Market to reach unbanked population

Also, this provides UBA the platform to serve the SME sector which forms a dominant part of the local economy.

Chief Executive Officer of the Kumasi Metropolitan Assembly (KMA), Osei Assibey Antwi-who was the special guest at the opening, said the development of the Kejetia Market is very critical and central to the economic transformation of Kumasi.

“The market holds a lot of importance to the city, and I am glad that United Bank for Africa (Ghana) Ltd has decided to pitch camp here to offer services to the traders”, he added.

He commended UBA for pioneering innovations in the financial services sector.

First, with zero account opening balances, to prepaid cards and now with LEO product where customers can open an account and transact on WhatsApp, Facebook and iMessage.

He urged the bank to ensure they use technology to help traders and businesses particularly, those located in this market.