Music producer, David Kwabena Bolton, has tasked his colleagues to maintain a professional stand when doing business with artistes.
He explained, if producers do not firm up, surviving the music industry will be a hustle for them.
Mr Bolton told Andy Dosty on Daybreak Hitz on Hitz FM that many producers fail to make money because they are too soft on artistes especially when they are friends.
“It’s clear that with some of them it’s all ‘buddy, buddy’ hence the relationship is very vague. But you need to be very firm to survive this industry,” he stated.
His statement comes after producer, Mix Master Garzy, complained sound engineering is not attractive in Ghana. He stated artistes fail to meet payments after working with producers.
However, Mr Bolton believes producers need to have a minimum wage or standard prize when they work with artistes. He said enforcing the wage will help producers make money and keep track of their finances.
“The issue is, back then, things were a bit more orderly. When we had cassettes you could easily trace the flow of money. Right now, with the digital system, it is difficult to keep track.
“Producers need to have contractual agreements with artistes, that give them access to mechanical proceeds when songs are uploaded on digital streaming sites,” he stated.
He also attributed artistes’ attitudes towards producers to the over-abundance of beatmakers who are ready to be famous.
Mr Bolton explained, these beatmakers are willing to give out free sounds just to be recognised in the industry hence it reduces the standard of producers.
He stated, production of music is the crust on which music videos are made and dancers are hired, “but artistes spend huge sums of money on videos and dancers and hardly any on production.”
Mr Bolton said, “the cost of producing the music is so insignificant compared to the costs of everything else involved. Someone can spend ¢50,000 on one video but can’t spend a ¢1000 on producing the music which sets the stage for everything else that follows.”
Without the production and the vibe there will be no video to produce or dancers to hire for it, he added.
He mentioned “the Ghana music industry is still firmly in the informal sector. There is no real structure, and it is what is affecting all of these.”
Watch full video:
- Stephen Appiah excludes Asamoah Gyan from his list of best Ghanaian players
- ‘I dread pain and abuse’ – A female head porter opens up on her daily trauma
- Police arrest notorious armed robber in Tema
- ‘Government is either feigning incompetence on the point of how we fix structures or is pretending to fix them’ – Barker-Vormawor
- CID probes 53 schools over alleged corruption in school feeding programme
- Virologist warns of third wave of Covid-19 in Ghana
- NSMQ2021: Mfantsipim School begins redemption campaign from regional qualifiers
- Covid-19: GHS to roll out second doses from May 19
- 2022 World Cup Qualifiers: Black Stars to camp in Europe despite postponement
- #NSMQ2021: Mfantsiman Girls SHS dumped for the third time in a row at regionals championship
Kwabena Agyepong’s NPP membership re-instated
G7 nations pledge $389m over Boko Haram insurgency
Dolait appreciates Chief Imam for role in providing peaceful business climate
Multimedia Group journalist, Isaac K. Normanyo gets ‘Adansiman Bofuo’ award
CDC Group commits $100 million to ETG Group
Tolon-Naa honours Oppong Nkrumah for service to his country
We will not allow any religious group to plunge Ghana into chaos – Muntaka
Akufo-Addo meets families of May 9 victims
Astroturf pitch commissioned to boost football in Old Tafo
Burglars target Nigeria president’s chief of staff
Climate change: Zoggu residents cannot access water
Amanase residents burn fetish priest’s car over suspected ritual murder
Actor sues TikTok for using her voice in viral tool
9 dead after shooting at Russian school
Apple’s UK users deserve app price compensation, claim says