Amazon is no stranger to Super Bowl ads, and the company has another one ready for this year’s big game.
The 2021 ad stars actor Michael B. Jordan, who you might know as Erik Killmonger from Black Panther or quarterback Vince Howard from Friday Night Lights, as the company’s Alexa smart assistant.
Amazon’s Super Bowl ad stars Michael B. Jordan as Alexa https://t.co/gYDNwPugbl pic.twitter.com/SWfpJK3jBB
— The Verge (@verge) February 3, 2021
In the ad, a woman dreams of what it would be like if Alexa was personified as the very handsome Jordan, and she’s appropriately smitten with the AI.
At one point, for example, the woman asks Alexa to dim the lights, and Jordan takes off his shirt in response. (Her partner then humorously rushes over to demand Alexa turn the lights back up.)
The ad is a fun twist on Super Bowl ads that use attractive women to sell something. (Some of Carl’s Jr. and GoDaddy’s infamous Super Bowl commercials come to mind.)
It’s all made that much better by Jordan’s terrifying eyes, which are the unnatural glowy-blue you might recognize from the rings on an Amazon Echo device.
You can watch a 60-second version of the commercial at the top of this post. A 90-second version is embedded in a tweet from Amazon.
Alexa's new body looks good. Maybe a little too good. #AlexasNewBody @michaelb4jordan https://t.co/snCNDivOiK pic.twitter.com/rYLcQzZyjn
— Amazon (@amazon) February 2, 2021
This isn’t the first time Amazon has used a celebrity to impersonate Alexa in a Super Bowl ad. The 2018 commercial featured the voice talents of Gordon Ramsay, Rebel Wilson, Cardi B, and Anthony Hopkins as Alexa when it “lost” its voice.
Latest Stories
-
EduSpots distributes over 100 tablets and laptops to 30 community-led education spaces
2 mins -
Taxation is driving away investors – FABAG General Secretary
21 mins -
Effutu MP commissions office for Hepatitis B; absorbs cost of testing, vaccination and management
39 mins -
Bawumia pushes for land digitisation to tackle land guard menace
46 mins -
Faith-based institutions are instrumental in national development – Bawumia
53 mins -
Upholding the Integrity of Presidential Promises: A call to Ghanaian leaders
1 hour -
I don’t start ‘beefs’; I only reply – Strongman refutes claims
1 hour -
Vice President Bawumia promises reforms to turn Ghana’s fortunes around
1 hour -
REGSEC warns encroachers along Tema-Sakumono Ramsar site as it races to prevent flooding
1 hour -
Kumasi International Airport to be commissioned ahead of time – Transport Ministry
1 hour -
Vomit your loot now or hold onto it and face the consequences – Asiedu Nketiah to Akufo-Addo, NPP
2 hours -
Democracy is going to reverse in West Africa if we don’t tackle economic hardships – Atuguba
2 hours -
Bawumia commissions 124 housing units for victims of Appiatse disaster
2 hours -
Stonebwoy’s The Livingstone Foundation surprises talented autistic boy with gifts
3 hours -
NPP should’ve referred Kingsley Nyarko’s bribery allegation to the police – Inusah Fuseini
3 hours