Global Media Alliance, organizers of the Ghana Beverage Awards (GBA) have officially announced the end of the voting phase for this year’s edition of the awards scheme.

The voting exercise which took place from March 13 to April 12 this year provided the opportunity for beverage consumers and manufacturers to cast their vote in favour of their preferred beverage brand in the most coveted Product of the Year category via the GBA website and a dedicated USSD code.

Beverage brands in the Product of the Year category included Tampico, Coca-Cola, Vitamilk SoyMilk, Adonko 2 Fingers, Verna Natural Purified Water and Voltic Natural Mineral Water.

During the voting period, over 1 million votes were received, indicating a 10% increase from the previous year.

The voting phase, over the years, has witnessed competition amongst compelling beverage brands since its introduction, exciting stakeholders and building up the momentum ahead of the awards nights. 

Beverage manufacturers have continually deployed creative strategies which include leveraging the influence of their brand ambassadors resulting in a massive voter turnout in favour of their brands.

Speaking, Chief Executive Officer of Global Media Alliance, Ernest Boateng, commended beverage manufacturers and consumers for their acceptance and unflinching support for the scheme demonstrated by active participation in the voting phase.    

“The Ghana Beverage Awards has for the past 7 years relied heavily on the participation of the public and the beverage companies in voting for their preferred beverage brands to emerge the ultimate winners and we have never been disappointed.

"The general acceptance of this awards scheme by all is an important step for us as organizers and we will continue to contribute to national development by championing the course of excellence in our beverage industry,” he said.

The 7^th edition of the Ghana Beverage Awards is held under the theme “Inspiring Excellence in Ghana’s Beverage Industry”.

Over the years, the scheme has championed the cause of increasing local beverage consumption whiles promoting the highest standards of practice within the beverage industry.

GBA is supported by the Food and Beverage Association of Ghana (FABAG), Consumer Protection Agency (CPA), Food Research Institute (FRI) under CSIR, Perception Management International (PMI), Ministry of Trade and Industry.

Others are the Ministry of Tourism, Arts & Culture and the Ghana Tourism Authority (GTA), and Silverbird Cinemas.