Ghanaian fashion collective Free the Youth, have made a foray into music, releasing their debut single, 'Who Dat Boy?'
Produced by Quantum, the Accra-based, 10-person collective have leveraged their influence within the music space – collaborating with some of the hottest talent from the continent.
On 'Who Dat Boy?', they enlist Kwesi Arthur for a debut single that perfectly fuses afro sound with drill to deliver what will no doubt be the soundtrack to every ‘fit check’ video on social media.
“We made 'Who Dat Boy' with our boy Kwesi Arthur and it’s just one of those songs that we want the youth to rage to," the said.
The release of 'Who Dat Boy?' is not just a foray into music for FREE THE YOUTH but a continuation of their mission to empower and inspire through a unique cultural narrative.
The collective expands their “selling stories, selling hope” mission into the music arena with distinctive, off-the-wall style and unabashed confidence. As they continue to challenge conservative norms that stifle creativity in Ghana, FREE THE YOUTH aims to free the youth, one beat at a time.
Free The Youth is a community, a movement led by young creatives passionate about empowering all African youth to connect through the arts and street culture.
The collective is at the forefront of the African creative and streetwear scene. Since launching in 2015, the brand has grown with its cultural influence firmly established throughout Africa, Europe and USA in particular. With cutting edge designs, annual limited edition pieces and international collaborations, the brand has built a strong reputation and loyal community.
They have taken the streetwear scene by storm and have been featured in VOGUE, The FADER, and NATIVE.
“Who Dat Boy?”, available to stream now on all digital platforms via LVRN Records or The Orchard.
Listen HERE.
Latest Stories
-
Bagbin donates public address system to Ghana Law School
2 mins -
TGMA should create a category for Acapella music – Alabaster Box group
2 mins -
Man nabbed for allegedly posing as Asantehene’s staff to fraud victims
3 mins -
Zoomlion sends 18 youths on landmark sanitation mission to Belarus and Russia
5 mins -
Ghana will move to renewable energy under my presidency – Bawumia
13 mins -
Telecel Ghana CEO calls for multilateral collaboration and investment in digital public infrastructure
18 mins -
Why forgetting is beneficial
25 mins -
UN climate talks in Bonn must push for greater ambition on climate finance – CSE
27 mins -
Petition to remove Kissi Agyebeng defeats fight against corruption – Legal Practitioner
30 mins -
Bright Simons: The ‘strategic mirage’ of Africa’s green minerals wealth
30 mins -
Row erupts over portraits of Australia’s richest woman
34 mins -
Check Rite Foundation equips fisherfolks at Mumford with safety measures
43 mins -
Office of Special Prosecutor effective despite understaffing – Edem Senanu
52 mins -
Minority demands reversal of hiked dialysis treatment cost
2 hours -
AI holds immense potential for Africa’s media industry – Akufo-Addo
2 hours