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Following a blockbuster Friday that transformed the Achimota Retail Centre into a high-energy funfair ground, Multimedia Group Limited's JOY Brands is set to dial up the excitement even higher for Day 2 today, Saturday, January 24, 2026.

The 'Joy At The Mall' activation, which successfully blended commerce with top-tier entertainment on its opening day, enters its most anticipated phase this weekend.

From 5:30 AM, the mall is expected to be flooded with families, shoppers, and fans of the JOY brands—including Joy FM, Joy News, and Joy Prime—all eager to participate in what has been dubbed the "biggest mall party".

What to Expect Today: The Ultimate Weekend Experience

If Day 1 was the spark, Day 2 is the explosion.

Today’s lineup promises an immersive experience designed to keep patrons at the mall from morning until late evening:

  • Health Walk: The Achimota Mall is hosting a health walk today, with Lexis Bill among the many personalities set to grace the event.
  • Celebrity Meet-and-Greets: Your favourite radio and TV personalities—from the Super Morning Show team to the Joy Entertainment anchors—will be broadcasting live from the heart of the mall. Fans will have the rare opportunity to interact, take photos, and even join the presenters on-air.
  • The "Joy Shout-Out" & Live Games: Massive prizes are up for grabs today! Patrons can participate in live quizzes and brand-sponsored challenges. On Friday, lucky shoppers walked away with high-end prizes; today, the stakes are going to be even higher.
  • Unbeatable Discounts: Retailers at the Achimota Retail Centre have partnered with the Multimedia Group to offer exclusive discounts. From fashion to groceries, today is the day for bargain hunters to strike gold while enjoying a festive atmosphere.

Music remains the heartbeat of the event.

After Friday’s stellar performances, Day 2 will feature curated playlists and live sets from Joy FM’s legendary DJs. Expect a mix of contemporary Afrobeats, nostalgic Highlife, and the latest chart-toppers to keep the shopping aisles vibrant.

Reflecting on the success of the first day, Fiifi Koomson, General Manager of JOY Brands, expressed satisfaction with the overwhelming response from the public.

“The energy here today has been incredible,” he said. “We set out to bring Joy closer to our community, and seeing families shopping, laughing, and interacting with our team has been the perfect start. The Achimota Retail Centre truly is a one‑stop shop, and we’ve amplified that with an unforgettable experience.”

The activation continues Saturday, January 24, and Sunday, January 25, from 10:00am daily at the Achimota Retail Centre.

As anticipation grows, Joy at the Mall is now the go‑to destination this weekend—offering families and shoppers the perfect mix of essential shopping, entertainment and unforgettable shared moments.

DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.