Ghana’s market leader in the coffee mixes category, Cowbell Coffee, has rolled out a two-month consumer promotion to reward its loyal consumers with exciting prizes.

The promo, which runs from 15th July to 15th September 2025, will reward Ghanaians with over 50,534 total prizes.

Dubbed “Cowbell Coffee With You Every Moment Promo”, the prizes up for grabs include cash, PlayStation 5, smartphones, laptops, airtime, data bundles, Cowbell Coffee products, Bluetooth headsets, all-expense-paid trips to Zanzibar or Cape Town and the grand prize, a brand-new Suzuki Jimny.

To participate in the promo, buy a promo sachet of Cowbell Coffee 35g to find a unique promo code inside. Submit the code via the promo website cowbellcoffeepromo.web.app or USSD code *713*27#.

Ten of such submitted codes qualify as one entry, making the sender stand a chance of winning amazing prizes in the bi-weekly draws to be held during the promo period.

The Chief Executive Officer (CEO) of Promasidor Ghana (PGH), Samir Sadaoui, said the promo is a way of thanking Ghanaians for accepting Cowbell Coffee since its launch in 2004.

“We started from humble beginnings in 1999 with our flagship diary, Cowbell and with the help of Ghanaians, we have birthed sub-brands like  Cowbell Strawberry, Cowbell Mocha, Cowbell Chocomalt, Cowbell Banana, Cowbell Coffee, Miksi Choco, Miksi Coffee, Twisco-a chocolate drink powder, Onga Powder, Onga Tablet, Yumvita, and Cowbell Evaporated Milk.”

Speaking at the media launch held in Accra, Brands Manager of National Lottery Authority (NLA), Beryl Adom said, “All draws are conducted under the supervision of the NLA on the Caritas Lottery platform, ensuring fairness, transparency, and full regulatory compliance. 

"Customers of Cowbell Coffee can participate with full confidence knowing the process is credible and transparent”.