Dettol Cool Soap, a leading brand in the personal care industry, has been honoured with the prestigious Emerging Brand of the Year award at the 2024 Chartered Institute of Marketing, Ghana (CIMG) Awards.

The recently launched soap, featuring a 5°C cooling sensation designed to keep Ghanaians cool and fresh, has quickly won the hearts of many Ghanaians.

This award from CIMG highlights Dettol Cool Soap's strong market presence and its commitment to promoting hygiene and health across Ghana.

The CIMG Awards, a hallmark of excellence in marketing and brand development, recognises brands that have made significant strides in their respective industries.

Dettol Cool Soap’s recognition as the Emerging Brand of the Year is an affirmation to its innovative approach, consumer-focused strategies, and relentless pursuit of quality.

Commenting on the award, Ali Tariq, Country Manager, Ghana at Reckitt, the manufacturer of Dettol range of products said, “We introduced Dettol Cool Soap to offer Ghanaians a product that not only keeps them protected against odor-causing germs but also helps them stay cool and fresh, no matter the weather.

"This recognition by CIMG is a significant milestone for us. It reflects our dedication to understanding the needs of our consumers and delivering a product that not only meets but exceeds their expectations. We are committed to continuing our journey of innovation, ensuring that Dettol Cool Soap remains a trusted brand in every Ghanaian home."

The award highlights Dettol’s broader mission to promote public health through high-quality hygiene products.

Dettol Cool Soap’s success is built on the brand’s global legacy of trust, with a specific focus on meeting the local needs of the Ghanaian market.

This achievement is not just a win for Dettol Cool Soap, but for every Ghanaian who has made the brand a part of their daily routine.

Dettol Cool Soap, launched to address the rising demand for freshness combined with germ protection, has quickly gained popularity in Ghana.

The product highlights Dettol's ongoing commitment to protecting Ghanaian families and communities from germs and infections

The CIMG Awards ceremony, held over the weekend, brought together industry leaders, marketers, and brand strategists to celebrate excellence in marketing across various sectors in Ghana.

Available at leading retail shops nationwide, Dettol Cool Soap invites Ghanaians to experience unparalleled freshness and cleanliness.