FIFA officially launched the journey to the FIFA Women’s World Cup 2027 with an engaging, culture ‑driven celebration in Copacabana, Rio de Janeiro, blending football, music, art and Brazilian flair at one of the world’s most iconic locations.

The event marked a defining milestone on the road to the first FIFA Women’s World Cup to be staged in South America, unveiling the tournament’s emblem, the GO EPIC slogan and a distinctive sonic identity inspired by vibrant Brazilian sounds to unite fans across every platform and touchpoint.

“Brazil lives and breathes football, and you can feel the excitement here about welcoming the world and hosting a historic event,” said FIFA President Gianni Infantino.

“You can also feel something even more powerful, as this country is fully committed to making this a watershed moment for the women’s game. The official brand reflects the vision we share with our hosts: a joyful, impactful and truly Brazilian FIFA Women’s World Cup!”

At the heart of the brand reveal stood a powerful emblem inspired by the Brazilian flag and the geometry of the football pitch, crafted from the union of “W” (“women”, “world”) and “M” (from the equivalent Portuguese words mulheres and mundo). The design symbolises movement and mastery, while subtly paying homage to the national flag.

The GO EPIC™ slogan calls on fans everywhere to be part of an unforgettable adventure, while the tournament’s sonic identity, inspired by Brazilian rhythms, samba-infused percussion and Afro‑Brazilian heritage, brings the FIFA Women’s World Cup 2027 to life through sound, emotion and energy. The Sonic ID is available on various streaming platforms and on FIFA’s YouTube.

The launch ceremony brought together icons from the women’s and men’s game, symbolising the football family and a shared future for the sport.

In a video message, national hero and global icon Marta highlighted Brazil’s deep emotional connection to the beautiful game.

“Football is about love and Brazil loves football. Our country is ready to embrace the women’s game with pride, emotion and belief. This tournament will create unforgettable stories and reveal new heroes, inspiring girls and boys, women and men, and making our love for the game grow even stronger.”