The President of the Film Producers Association of Ghana (FIPAG), James Aboagye, has stated that films the portray the heritage of Ghana do not do well on the film market.

He made the revelation on Joy FM's Showbiz A-Z, while explaining the reason most film makers would not put premium on projecting Ghana's heritage through film.

“They don’t do very well because as a business man I go and look for my private capital from wherever from wherever I will get it and I need to make sure that at the end of the day I have to make sure that the money is returned plus the conditions that are attached,” he noted.

Asked he was suggesting that Ghanaian don’t consume Ghanaian content, he said “consciously or unconsciously we do that but we do not put premium on that before doing the movie.”

He, however, added that if they want to design the storyline to promote Ghana, that would require a different approach.

That notwithstanding, he said they use Ghanaian food, language and other forms of heritage unconsciously.

James also expressed worry about the fact that film makers in Ghana have not been able to fully tap into the heritage potential by projecting that aspect of the country.

He indicated that sometimes getting access to heritage sites is even a problem.

“When you try to make use of some of these heritage [sites], you go there and the authorities in charge will frustrate your effort so why do you have to hustle before you do this?” James said.

He mentioned that those authorities only think about the money the film producers get from the movies and not how they are able to market the heritage sites when the scenes are captured in their movies.

The FIPAG President further intimated that some of these heritage sites charge exorbitant fees.

“There is a fee to pay which augments your budget. Not that we are not ready to pay. We are ready to pay but the commercial fees that they charge one of the concerns.

You go to the tourism sites like Boti, Kintampo, Kakum, then if you want to use Ghana Airport you are charged in dollars meanwhile we are in Ghana. We are Ghanaians. We use Cedis. When you go there you are asked to pay in dollars,” he told the host Kwame Dadzie.