CEO of GBFoods David Afflu has been crowned the prestigious Marketing Man of the Year by the Chartered Institute of Marketing Ghana (CIMG) on Saturday, September 30, 2023.

A citation by the Institute acknowledged Mr Afflu's “Outstanding transformational leadership, strategic vision, and significant contribution to the FMCG sector has been taken to another level even as our team of assessors single you out to be celebrated. 

"Your leadership has led to the tremendous rise of your institution in the FMCG industry in Ghana. Today, you and your team have made household names out of your brands such as Gino and Pomo in the Tomato Mix category.

"Gino for eg. enjoyed a total brand communication awareness increase from 97 per cent to 99 per cent, Top of Mind Awareness (TOMA) increasing from 28 per cent to 33 per cent and spontaneous awareness from 84 per cent to 91 per cent”.

David Afflu is a Biochemist by training, quickly abandoned his training after two years to pursue a career in marketing, sales and general management.

Over the period of over 25 years, he has built a very successful career in various multinationals in FMCG, Petroleum and Telecoms in Ghana.

He has built a track record of turning companies he leads around from decline to sustainable profitable growth.

In his speech after receiving the award, David thanked God, acknowledged the support he received from the GBFoods Ghana team and his family, and singled out resilience as one key trait that had propelled him to this feat.

David is the recipient of several other prestigious awards including winning the CIMG Marketing Practitioner for 2017, and more recently, CEO of the Year, Food Category at the CEO Summit 2023, Top Transformational Business Leadership award at the National Governance & Leadership Awards 2023 and Ultimate Man of the Year (Gold Category) at the FMCG National Summit 2023 to name a few.

GBFoods is a multinational company with Headquarters in Spain and a presence in several countries in Africa and Europe.

In Ghana, GBFoods continues to lead in the Tomato Mix category with its brands Gino, Pomo and Brisk Farm.

The company is highly committed to its growth agenda in Africa. Last year alone the company spent in excess of $10 million expanding the factory in Ghana and launching a new tin line for its tomato mix products.

The event held at the Labadi Beach Hotel was under the theme, “Marketing: A Tool for Economic Recovery”.

The guests of honor were the Vice-Chancellor of the University of Professional Studies (UPS) and the Minister of Education, Yaw Osei Adutwum.