Jumia, Africa’s leading e-commerce platform has announced the launch of the "Ghana Shopping Festival" campaign.

This campaign is poised to support consumers in Ghana get the best deals on quality and affordable essential products while supporting online shops to grow their businesses by accessing millions of consumers online.

The campaign which starts on Friday,  March 17, will run until Sunday, April 2, 2023, enabling Ghanaians to celebrate Ghana Month with big discounts.

The shopping festival is in partnership with local and international brands such as Samsung, Tecno, Infinix, Nivea, Oriamo, Bruhm, Pernod Ricard, and many others.

Speaking about this campaign, the CEO of Jumia Ghana, Sunil Natraj, said, "It’s been a difficult few years for everyone in Ghana and we believe that this is the perfect time to support our consumers by giving them easier access to all the quality products on our platform as we celebrate Ghana month.

"This shopping festival also gives us a great opportunity to support our vendors and partners as they seek to reach more consumers and scale their businesses. We are committed to ensuring that we provide quality and affordable products all year round."

In addition to the great discounts and buying directly from top brands, customers have a large pool of benefits lined up during this campaign.

Daily flash sales will be live on specific days with three major flash sales on the 'Explosion Days' (every Friday throughout the campaign).

Nana Abena Amrado, Public Relations Officer for Infinix Ghana also said, "Our partnership with Jumia has been a game changer in the smartphone industry for a while now and the impact is there for all to see.

"Providing quality and affordable products for the Ghanaian market has helped increase the number of smartphone users in Ghana thereby contributing greatly to the growth of e-commerce.

"This Ghana shopping festival gives our consumers the opportunity to get their smartphones at even bigger discounts on Jumia."

There will also be brand days where specific brands will have products available at exclusively low rates during the campaign.

Customers who order can pay cash on delivery or pay via mobile money to the delivery agent. Orders can also be picked up at the nearest pick-up stations at reduced shipping fees.

To discover the different products available for the Ghana Shopping Festival, simply download the Jumia app