In a bid to tell the progressive narrative of Africa, Guinness Ghana has collaborated with young creative culture makers to run a campaign dubbed 'Black Shines Brightest'.
To drive engagement particularly among the target audience about the campaign, Guinness Ghana organized a star-studded event called the Bright House Experience at the Accra Polo Court.
The Bright House Experience, a fundamental part of the Guinness Black Shines Brightest campaign, is a model bar that will serve as a cultural space and a hub for people to connect and energize each other with creativity, inspiration and, of course, a cold bottle of Guinness.
The launch follows an epic flash mob event that brought Ghana’s capital to a standstill and drove conversations on social media spaces.
Graced by several celebrities and industry partners, the launch of the Guinness Bright House Bar was the melting pot for the celebrations of talent and achievements.
In attendance were performers Sefa, Mr Drew, Camidoh, DJ Vyrusky and Kidi – all members of the Black Shines Brightest tribe of young black talents being celebrated for their achievements and contribution to the culture change Ghana is currently experiencing.
They serenaded guests to music and performances that kept guests on their feet through the event. Renowned poet, Poetra Asantewaa and stand up comic, Lekzydecomic, ensured participants left with a full appreciation of the power of the arts in Ghana.
Incredible Zigi, brand influencer for the Black Shines Brightest Campaign, showed off his dance skills to a variety of songs and eventually taught the audience the viral dance to the theme song for the campaign.
The Bright House Experience will see Guinness working closely with bars across the country, to show the company’s commitment to partnering with its customers and consumers for the for best lived experiences when enjoying a cold bottle of Guinness. These bars will appear in Kumasi, Takoradi and Tamale.
Just like those we are working with, Guinness is bursting with life. It is a flavourful and bold and dynamic beer, sparkling and brimming with energy and exuberance A beer that has brought a dash of magic to millions in Africa and across the world for over 250 years with boldness and vision to live life to the full.
Latest Stories
-
UEFA U-16 Tournament: Black Starlets bounce back with 5-1 win over Serbia
7 mins -
There’s nothing strange about changing colours for basic public schools – Education Ministry PRO
18 mins -
Diana Asamoah causes arrest of personal assistant over GH₵4k MoMo theft
30 mins -
Our mindset should breed excellence – Ace Ankomah
42 mins -
SML fully delivered on Transaction Audit Service Agreement with GRA
1 hour -
Government trying to hide something from SML/GRA contract – Arthur Kennedy
1 hour -
Don’t encourage lateness and foolishness – Ace Ankomah to UG Vice Chancellor’s award winners
1 hour -
‘Obroni wawu’ traders plan to protest over Kumasi Central Market Redevelopment delays
1 hour -
Gold Fields Ghana boosts cocoa production in Huni Valley District through Cocoa Farmers’ Support programme
1 hour -
Spanish government to oversee football federation after Luis Rubiales scandal
2 hours -
TikTok will not be sold, Chinese parent tells US
2 hours -
Bawumia is ready to announce his running mate – Miracles Aboagye
2 hours -
Works and Housing Ministry launches BENCHH 2024
2 hours -
You misunderstood Bawumia’s ‘driver’s mate’ analogy – Miracles Aboagye tells Naana Opoku-Agyemang
2 hours -
Bulk Oil Distributors object to government’s plan to designate BEST sole off-taker
3 hours