Insurance brokers in Ghana are set to convene later this month to examine how the industry can adapt to growing economic and regulatory pressures, amid concerns over declining policy uptake and lingering public mistrust.

The Insurance Brokers Association of Ghana (IBAG) will host its 2026 Annual Conference and Exhibition from March 24 to 27 at the Rock City Hotel in Kwahu Nkwatia, under the theme: “Building Resilience in a Socio-Political Environment.”

The conference comes at a critical time for the insurance sector, following the introduction of a 15% Value Added Tax (VAT) on non-life insurance premiums in 2025, a policy industry players say has already slowed demand.

Outgoing IBAG President, Shaibu Ali, recently described the past year as challenging, citing the tax and its timing as a key factor affecting insurance uptake.

Against this backdrop, this year’s conference is expected to focus heavily on how brokers and insurers can navigate policy changes, economic uncertainty, and shifting public perception.

Policy, Regulation and Industry Direction

The opening ceremony will feature key policymakers and industry leaders, including the Minister of Finance, Dr. Cassiel Ato Forson, and the Commissioner of Insurance, Dr. Abiba Zakariah.

Discussions are expected to centre on strengthening the industry’s resilience in an environment shaped by fiscal reforms, regulatory oversight, and evolving market demands.

A major business session will explore the conference theme, with a presentation by Nigerian insurance executive Mazi Chijioke Nwafor, followed by a panel discussion moderated by broadcast journalist Umaru Sanda.

Focus on Governance, Accountability and Wellbeing

Beyond core industry issues, the conference will also host sessions with the Office of the Special Prosecutor, focusing on governance and accountability within the financial sector.

Other sessions will broaden the conversation to leadership and personal development, including an engagement with business executive Sir Sam Jonah and a discussion led by playwright Uncle Ebo Whyte on workplace stress and its impact on personal relationships.

Industry Outreach and Public Engagement

As part of efforts to deepen public engagement, delegates will visit St. Peter’s Senior High School in Nkwatia for an insurance awareness outreach.

The event will also feature exhibitions, networking sessions, and industry showcases aimed at promoting innovation and collaboration within the insurance space.

A Sector at a Crossroads

The 2026 conference is expected to serve as a key platform for industry players to reflect on recent challenges and chart a path forward, particularly as the sector grapples with the dual pressures of policy changes and rebuilding public confidence.

With participation from regulators, policymakers, and international stakeholders, the outcomes of the conference could shape conversations around insurance accessibility, regulation, and growth in the months ahead.