
Audio By Carbonatix
Ghanaian music executive, Kiki Banson has explained what he believes are some key nuggets toward giving the local music a facelift.
According to the public relations expert, these elements will help bring the best out of the industry for a long time.
This comes in the wake of conversations after Grammy Academy Awards picked up by African compatriots, Wizkid and Burna Boy on March 14, and the propensity for Ghanaian acts to join the fray in future editions.
The 'Ye' hitmaker won the award for Best Global Music Album with Twice As Tall while Wizkid also picked one for Best Music Video with Brown Skin Girl by Beyoncé of the Black is King visual album.
Speaking in an interview, Mr. Banson opined that despite the myriad of talents in the local scene, the lack of direction regarding the global stage is what is hampering their efforts in catching the world's attention.
"If you find an artist who is happy being known in Ghana and that's all they want, it is very difficult to push them beyond that," he said.
The music executive believes the industry must undergo a stringent reorganisation backed by a well-tailored plan to accelerate in order to gravitate towards the said category of recognition.
These mechanisms include the use of modern technology and tools such as streaming services, social media, and a host of others.
On Burna Boy's accolades on the Grammy night, Kiki Banson posited that the Nigerian's poster boy has a unique sound that elicited worldwide gravitation towards his authenticity, coupled with his Fela Kuti-inspired craft.
Speaking on Ghana's potential to see its artists win a Grammy award in the near future, Banson revealed that there are four musicians who he tips to do the country the honours.
Falling short of mentioned names, Mr Banson explained that, the only hindrance is direction and re-engineering of Highlife music to suit the current listeners' demand.
"The outside world will be more interested in hearing crazily good highlife music from Ghana than any individuals fighting themselves," he said.
Latest Stories
-
Integrity, adaptability key to career success, Absa Chief Risk Officer urges UESD students
5 minutes -
Absa Bank empowers Persons With Disabilities through financial literacy programme
10 minutes -
Mrs Essie Nyamekye Quainoo
14 minutes -
Interior Ministry recovers 73 assets linked to drug trafficking through intensified anti-narcotics operations
19 minutes -
Mahama’s first-year performance scores 4.9/10 in IERPP assessment
24 minutes -
YEA partners Ghana Digital Centres to train 2,000 youth in AI, cybersecurity and digital skills
36 minutes -
Cabinet to reconvene on Constitution review position paper
42 minutes -
Adom Brands formally petitions Ghana Armed Forces over alleged assault on reporter in Nkwanta South
56 minutes -
Big Ghun donates educational materials to Makye Israel School in second Bigg Save Project
57 minutes -
Ghana Campaign wins at 2026 IPRA Golden World Awards as global PR excellence takes centre stage
1 hour -
Galamsey could collapse Ghana’s cocoa industry – COCOBOD warns
1 hour -
1 in 5 districts face severe teacher shortages despite near-universal school enrolment – Report
1 hour -
Interior Ministry reviews Nkwanta South curfew hours amid ongoing conflict
1 hour -
Indian High Commissioner visits GPHA to explore cooperation in maritime sector
1 hour -
GNFS recovers body of 11-year-old boy who drowned at Adenta Aviation
1 hour