Rapper Sarkodie has revealed that many radio stations weren’t ready to play his songs when he started his music career.
According to him, his songs didn’t make sense to the media houses because they perceived them to be out of style.
In an interview with DJ Semtex on the 'Hip Hop Raised Me' podcast, he said the traditional media was not ready because Ghanaians were rooted into the authentic Highlife genre, hence many rappers weren’t given the support they needed.
"Mainstream radio wasn’t ready to play my record because it didn’t make sense we were just rapping on some beats they didn’t see it to be commercial.
"At that time it was dominated by Highlife… It’s our authentic Ghanaian genre and if you do that [as a musician] people will love it," Sarkodie said.
"Mainstream radio wasn't ready to play my records" Sarkodie
— DJ Semtex (@DJSemtex) October 9, 2021
African Rap legend @Sarkodie breaks down how he cut through & built his own fanbase.
Exclusively on the #HipHopRaisedMe podcast ⬇️
Apple https://t.co/4sBqhriPUo
Spotify https://t.co/H3tMYDiuaQhttps://t.co/LcHAZdN37W pic.twitter.com/eOPOnNmVo4
According to Sarkodie, the emergence of the internet propelled his musical journey into the limelight.
"And I was a rapper so I was coming in hard doing hip hop beats but you can’t say people don’t want this so you give it to them.
"Because it was controlled people and the internet came in and we started putting in the work and even old people started listening to rap songs," he said.
Talking about Afrobeats, Sarkodie said it’s hard to control the narrative when the people know what they love.
"I see Afrobeat is dominating now because of the internet you cannot control it so they will go to the Wizkid sold-out show," he said.
Latest Stories
-
We didn’t sneak out 10 BVDs; they were auctioned as obsolete equipment – EC
2 hours -
King Charles to resume public duties after progress in cancer treatment
3 hours -
Arda Guler scores on first start in La Liga as Madrid beat Real Sociedad
3 hours -
Fatawu Issahaku’s Leicester City secures Premier League promotion after Leeds defeat
3 hours -
Anticipation builds as Junior Speller hosts nationwide auditions
4 hours -
Etse Sikanku: The driver’s mate conundrum
4 hours -
IMF Deputy Chief worried large chunk of Eurobonds is used to service debt
4 hours -
Otumfuo Osei Tutu II celebrates 25 years of peaceful rule on golden stool
4 hours -
We have enough funds to pay accruing benefits; we’ve never missed pension payments since 1991 – SSNIT
5 hours -
Let’s embrace shared vision and propel National Banking College – First Deputy Governor
5 hours -
Liverpool agree compensation deal with Feyenoord for Slot
6 hours -
Ejisu by-election: There’s no evidence of NPP engaging in vote-buying – Ahiagbah
6 hours -
Ejisu by-election: Independent ex-NPP MP’s campaign team warns party against dubious tactics
6 hours -
ZEN Petroleum supports Tse-Addo Future Leaders School
7 hours -
NPP must win back Adentan seat in 2024 polls – Obeng Fosu
7 hours