Audio By Carbonatix
A communications consultant and social media strategist has urged corporate organizations to invest in professional social media handlers and not settle for misfits.
Speaking on the Joy Business Masterclass show, Chris Worla Essikpe, highlighted the need for businesses to fund and provide the needed resources for their social media activities.
Social media networks like Facebook, Twitter, Instagram and the likes provide an online based marketing and promotion option and also enable businesses to initiate brand awareness for potential customers to see.
According to Mr Essikpe, a good use of the platform will corporate entities to achieve the expected goals and they must push to get the best out of it.
Watch the first discussion:
Latest Stories
-
Five-year-old boy dies after getting caught in ski travelator
1 hour -
‘This is an abuse of trust’- PUWU-TUC slams gov’t over ECG privatisation plans
1 hour -
Children should be protected from home fires – GNFSÂ
1 hour -
Volta Regional Minister urges unity, respect for Chief Imam’s ruling after Ho central mosque shooting
1 hour -
$214M in gold-for-reserves programme not a loss, Parliament’s economy chair insists it’s a transactional cost
2 hours -
Elegant homes estate unveils ultra-modern sports complex in Katamanso
2 hours -
ECG can be salvaged without private investors -TUC Deputy Secretary-General
2 hours -
Two pilots killed after mid-air helicopter collision in New Jersey
2 hours -
2025 in Review: Fire, power and the weight of return (January – March)
3 hours -
Washington DC NPP chairman signals bid for USA chairmanship
3 hours -
Sheikh Ali Muniru remains Volta regional Imam, says National chief Imam
3 hours -
GoldBod CEO accuses Minority of hypocrisy over Gold-for-Reserves losses
3 hours -
Sammy Gyamfi to address alleged losses under gold for reserves programme on Jan 5
4 hours -
BoG–GoldBod $214m hit is design failure, not market loss – Minority
4 hours -
Festive season sees minor fires, but domestic cases hit 15–20 daily – GNFS
4 hours