The National Road Safety Authority (NRSA) has ordered the immediate continuation of its enforcement exercise to remove all unauthorised outdoor advertising signs located in road medians. The move is part of a national campaign to eliminate road safety hazards and improve visibility on key routes.

In a statement issued on Monday, 22nd July, the Authority emphasised the safety risks posed by billboards and signage mounted in medians, describing them as a distraction to motorists and an obstruction to road users.

“The National Road Safety Authority (NRSA), in line with its mandate to ensure road safety, wishes to inform the public, advertising agencies, and corporate bodies about the continuation of its enforcement exercise to remove all outdoor advertising signs located in road medians,” the statement said.

“This action is necessitated by the significant road safety risk these signs pose, as they cause visual and cognitive distractions to drivers and obstruct the view of both motorists and pedestrians.”

The ongoing enforcement exercise follows a successful pilot operation in the Ayawaso West Municipality and will be extended across major roads in the Greater Accra Region from August. The NRSA will undertake the exercise in collaboration with the relevant Municipal Assemblies.

The targeted road corridors include:

N1 Highway – From Achimota Overhead to Dzorwulu Fiesta Royale Traffic Light

Dr Kwame Nkrumah Circle Stretch – From Circle to Odorkor, continuing to the Weija Intersection

Spintex Road – From Action Chapel intersection to Palace Mall

Kawokudi to Achimota Stretch

The Authority issued a final warning to advertising agencies, corporate clients, and sign owners:

“All advertising companies, their clients, and owners of signs situated in the medians of the stretches mentioned earlier are hereby directed to voluntarily remove them with immediate effect.

Failure to comply with this directive will result in the forceful removal of the signs by the Authority and its partners. The full cost of the removal exercise will be charged to the owners of the non-compliant signs.”

Reaffirming its commitment to ensuring safe roads, the NRSA called for public cooperation:

“This nationwide exercise is a critical part of our commitment to engineering safer roads for all users. We count on your full cooperation.”