The United Nations Special Representative for West Africa and the Sahel, Leonardo Santos Simão, has emphasised the critical role of effective communication by the Electoral Commission (EC) in building public trust ahead of Ghana’s elections.

In his interview on Joy News' PM Express, he acknowledged the EC’s strides in transparency but suggested further improvement to meet growing public expectations.

“Transparency is essential, but transparency without effective communication can fall short,” Mr Simão said.

He explained that citizens are increasingly informed and engaged, making it vital for institutions like the EC to provide not only detailed information but also clear explanations.

With a month until the 2024 elections, the Electoral Commission has become one of the least trusted public institutions in the country.

The latest Afrobarometer survey reveals that public perception of the EC as corrupt is on the rise.

Read also: Public trust in EC drops to 28% ahead of 2024 election – Afrobaromenter report

While the EC is responsible for organising the December 7 elections in a fair, impartial, and transparent manner, only 28% of respondents expressed trust in the Commission.

This marks a significant decline from the 59% trust level it enjoyed in 2012.

In 2022, public trust in the Commission stood at 33%, but it has declined further to 28% this year.

Adding his voice to fixing this issue, Mr Simao said, “Quality communication is a continual process."

“What you may think is sufficient might actually need to be extended or explained differently for greater clarity.”

Mr Simão also mentioned that one of the EC’s lessons from other parts of Africa is the need for tailored communication to address various audiences.

He pointed out that Ghana’s public has become more demanding of information, a trend he believes is positive for democracy.

“Ensuring that all voter concerns are addressed openly and continuously can foster a sense of inclusivity and transparency,” Mr Simão noted.

He added that such efforts can significantly enhance public trust in the electoral process.