The Minister for Communications, Digital Technology and Innovation, Sam George, has reaffirmed his commitment to pursue regulatory measures against MultiChoice Ghana, operators of DStv, over what he describes as unfair and excessive subscription charges imposed on Ghanaian consumers.

His comments come at a time of growing public frustration over DStv’s pricing model in Ghana, with many customers decrying the cost disparity between Ghana and neighbouring markets such as Nigeria.

The issue has sparked broader debate, with members of the Minority in Parliament also calling for intervention.

While the Minority has proposed a diplomatic route involving dialogue between the Ministry, MultiChoice Ghana, and the National Communications Authority (NCA), the Minister maintains that regulatory enforcement remains necessary and will continue as planned.

In a statement issued on Sunday, August 3, MultiChoice described the Minister’s directive to the NCA instructing a suspension of the company’s broadcasting licence as “regrettable.”

The company argued that further price reductions are not feasible given Ghana’s economic conditions and the costs involved in delivering its services.

But Sam George dismissed the company’s justification as out of touch with the economic hardships facing Ghanaians.

In a Facebook post on Monday, August 4, he acknowledged the Minority’s appeal for dialogue but insisted that regulatory measures would go ahead as scheduled.

“On the 7th of August, the Regulator would initiate action in line with the terms of the license authorisation and the Electronic Communications Act, Act 775. We would act within the law and in the interest of the Ghanaian people. The RESET agenda demands this action for sanity to prevail,” he explained.

He further assured that the Ministry would provide a full update to the Parliamentary Committee overseeing the matter once regulatory steps have been completed.

He added that “I remain accountable to the people of Ghana in my service as Minister."

"I can assure the Committee as a whole that the Ministry would provide a full update when we complete our regulatory actions on 7th August."