The Ghana Enterprises Agency (GEA), formerly National Board for Small Scale Industries (NBSSI) has commenced training for selected Small and Medium Enterprises (SMEs) under the COVID-19 SME Innovation and Digitalization Support Scheme.
This initiative is supported by Invest for Jobs of the German Federal Ministry for Economic Cooperation and Development (BMZ), and implemented among others by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.
The Support Scheme is expected to provide Ghanaian SMEs with digital solutions as a strategy to adapt to emerging market demands brought about by the COVID-19 pandemic, thereby ensuring business continuity and improving the efficiency of their operations.
“There is a need for businesses to digitalise their operations to be able to lead economic recovery efforts; thus, the project provides access to knowledge, technologies, and expertise in the field of digitalisation and process innovation. We are optimistic that at the end of these trainings, participating SMEs will increase their process efficiency and competitiveness even as Ghana commences the African Continental Free Trade Area (AfCFTA),” highlighted Kosi Yankey- Ayeh
Under this project 500 SMEs will receive training in digital literacy and skills to facilitate their operations. Participating SMEs will also be introduced to an ‘SME Portal’ – a web platform which provides access to valuable information and insights for SMEs. A total of 400 selected SMEs will also receive training in the use of social media tools and the management of social media accounts; they will also be supported to set up their own company websites as well as their profiles on relevant social media platforms to enhance the presence and visibility of the businesses online.
The project will also establish a Learning Management System which will host content on various training tools developed in Ghana and elsewhere. SMEs will have access to the platform to ensure continuous learning even after the training programme.
To further help digitalise their businesses, some selected SMEs will also get access to various digital tools and applications including enterprise resource planning tools, customer relationship management software, inventory management, and accounts/ financial management tools, among others.
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