FBNBank has announced its decision to join African dancehall artiste and renowned performer, Samini to celebrate his birthday and his musical legacy, all in the month of December, with the sponsorship of the “Samini Xperience Concert” which is set to thrill the artiste’s numerous fans.

Samini, a Product Ambassador for FBNBank, turns 40 years this December and is expected to use the opportunity to engage millions of his fans and other music lovers.

This will be immediately followed by the concert also in December which is by invitation only. As an Ambassador for FBNBank Ghana, Samini was at the forefront of promoting the Bank’s digital products in 2020 and 2021 through physical and digital engagement platforms and opportunities.

Commenting, FBNBank Ghana’s, Country Team Lead for Marketing & Corporate Communications, Enoch Vanderpuye said, “Samini has been a right fit for our digital banking proposition.

His personality and appeal, particularly his huge followership among Millennials and Generation Xers, in addition to his stature in music, all position him favourably as a great influencer for FBNBank.

"His efforts in that regard have been remarkable. All these make this December a special month for him as he celebrates his 40th birthday, the Ruby Jubilee which is usually associated with the attainment of the milestone from which real life begins. Add this to the concert for the celebration of his musical works which is also scheduled for this month and we get an exciting period for one to experience the Samini brand.

"For us at FBNBank Ghana, it is a great opportunity to wish Samini a happy birthday and continued success in his music career. We also take the opportunity to join him to celebrate his good works and the happy times they continue to bring us.

"In our 25th anniversary year, 2021, Samini has been very supportive of all our efforts to engage key stakeholder groups as we celebrate our critical milestone in our life as a bank in Ghana. For this and the many other ways he has been a great partner for FBNBank, we are grateful and we wish him all the best.”

Samini, known in private life as Emmanuel Andrews Samini, remains one of the musicians in Ghana who has won numerous awards over the years and continues to be a positive role-model among the youth with an attractive following.

His genre of music is a melodious mixture of high life, dance hall, reggae and hip-hop which he terms “African dance hall.” Samini has released seven studio albums, with all being highly successful on the market. His success and recognition began when his first single, Linda, was released and subsequently appeared on other successful singles by other artists.

On 13 December 2018, Samini was en-skinned as a Chief in his home town, Wa. The title given to him by the Wa Naa (Paramount Chief of Wa) is `Pebilii Naa’, which means `King of the Rocks’ in Wa.

FBNBank has in its 25 years of operating in Ghana remained focused on putting its customers and communities first.

This, it has sought to do through the rich value and excellence of what the Bank contributes to the relationship with its stakeholders as a whole, particularly the customers.

FBNBank Ghana is a member of the First Bank of Nigeria Limited Group which is renowned for its great customer service and general stakeholder engagement garnered over its 127 years of operation.

FBNBank Ghana has 20 branches and two agencies across the country with over 400 staff. FBNBank offers universal banking services to individuals and businesses in Ghana.