Captain Morgan, the world’s most desired rum, known for its rich history and distinctive branding has officially been launched in Ghana by Guinness Ghana.

The official launch which took place at the Tidal Rave event at the La Palm Royal Beach, marked a momentous occasion for individuals and their crew aged 18 and over who appreciate a fun and adventurous lifestyle.

At the launch of Captain Morgan in Accra, the Managing Director of Guinness Ghana, Felicite Nson, highlighted that Guinness Ghana is committed to creating new experiences for consumers and that the new Captain Morgan is a testament to that commitment.

“At Guinness Ghana, our commitment goes beyond the liquid in the bottle; it's about crafting moments that will linger in your memory, forging memories that are etched in your heart and your crew, and creating exciting experiences that resonate with our cherished consumers.”

Captain Morgan has always been about uniting the crew and creating lasting memories.

According to the Marketing and Innovation Director at Guinness Ghana, Captain Morgan is more than just a drink; it's a reflection of the brand’s purpose of uniting crews and creating lasting memories.

“Apart from the Captain Morgan’s distinctive blend of spices, aged in golden barrels, and offering a symphony of tastes that will tantalise the palates of Ghanaian rum enthusiasts, Captain Morgan is all about the ‘spice’ individuals bring when getting together with their Crew to create memorable moments and exceptional experiences.”

“Captain Morgan represents adventure and camaraderie. It is known for being versatile and is the popular choice for creating a wide variety of classic cocktails including the iconic Captain and Cola or Fruit Juices,” she added.

Captain Morgan, is a premium spirit brand made with the finest Caribbean rums. It is one of the most popular rum brands in the world and has since made a mark of its own in the global market. It is relished in over 100 countries.