GBfoods Ghana has expanded its reach by launching the new Gino Jollof Mix in Kumasi, reaffirming its commitment to making authentic Ghanaian Jollof accessible to households across the country.

This latest addition to the Gino range is designed to simplify the preparation of Jollof rice, a dish deeply embedded in Ghanaian culture.

The Gino Jollof Mix combines essential ingredients such as pepper, onion, ginger, garlic, curry and other spices ensuring the traditional flavours of Ghanaian Jollof are maintained in a convenient, ready-to-use form.

Following a successful launch in Accra, the Kumasi launch marks the next step in GBfoods Ghana’s nationwide expansion, bringing this eagerly anticipated product to even more consumers.

“We are thrilled to extend the launch of Gino Jollof Mix to Kumasi, a move that reaffirms our brand’s promise to provide high-quality, locally relevant products that resonate with consumers across Ghana.

"By expanding our portfolio, we’re ensuring that even more Ghanaian households can enjoy the convenience and authenticity of Gino Jollof Mix”, said Samuel Dery, Sales Director of GBfoods Ghana.

During the launch in Kumasi, there were live cooking demonstrations and interactive sessions to showcase the versatility and rich taste of Gino Jollof Mix.

These activities highlighted the product’s ability to deliver the cherished flavours of traditional Ghanaian Jollof rice while catering to the needs of modern consumers.

Through innovations, GBfoods Ghana aims to reinforce its leadership in the Ghanaian market by offering products that celebrate local flavours and bring joy to families.

With availability nationwide, Gino Jollof Mix is set to become a kitchen staple nationwide.