Death is a reality that spares no one. However, the circumstances under which it occurs often leave behind questions, grief, and emotional distress. The tragic passing of Dr. Edward Omane Boamah, Dr. Murtala Mohammed, and six others has deeply affected the nation, and as professionals in the marketing and communications industry, we wish to extend our deepest condolences to the families, friends, the government, and all sympathisers sharing in this painful loss.

In monitoring the public conversation, we have observed a worrying trend: individuals and organisations attempting to use this moment of national mourning as an opportunity for personal or brand promotion. Such actions are not only distasteful but also undermine the dignity of the departed and the integrity of professional communication.

We commend the Ministry of Communications, Digitalisation and Innovation for its swift intervention through a national directive discouraging the sharing of graphic photos and videos related to the incident. This action reflects the sensitivity required in moments like this. We urge all who have circulated such content to remove it out of respect for the victims and their families.

Unfortunately, we have also witnessed commentary that seeks to politicise the tragedy, questioning the actions of state institutions, reviving old financial debates, and in some cases, invoking religious narratives that shift focus from the human cost of this crisis. These narratives do not serve the national interest at this time.

As marketing professionals, we have remained largely silent, not out of indifference, but because our profession calls for measured, responsible communication. Public Relations, a key function within our field, is designed to build trust, manage crises, and communicate with empathy, not to exploit tragedy for visibility or attention.

We therefore appeal to all individuals and organisations to exercise discretion and uphold the ethics of communication. Let us not allow marketing tools to be used as instruments of division, sensationalism, or disrespect. This is a time for unity, reflection, and collective healing.

Yes, marketers mourn too — but we do so with dignity, integrity, and the appropriate use of our tools.

To all Ghanaians and people of goodwill, let us honour the memory of Dr. Edward Omane Boamah, Dr. Murtala Mohammed, and the six others with respect, solemnity, and prayer.

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The writer, William Yaw Ansah, is the Country Head of Origin8 Limited, Integrated Marketing Communications Company, Ghana