The streets of Kumasi will once again be awash in pink as Breast Care International (BCI) prepares for the 2025 edition of the BCI Ghana Walk for the Cure, the nation’s largest breast cancer awareness event.

Scheduled for Saturday, October 4, this year’s walk is expected to draw over 30,000 participants from Ghana and beyond.

It will begin at the Adum Post Office and end at the Manhyia Durbar Grounds under the theme “A Cure Worth Fighting For.”

Organisers say the atmosphere will be charged with solidarity, hope, and purpose.

This year’s edition also marks a major milestone — the rebranding of BCI after more than 23 years of dedicated service to women’s health in Ghana and across Africa.

The refreshed identity reflects the organisation’s growth, renewed vision, and determination to continue championing awareness, early detection, and timely action.

Over the years, BCI has touched thousands of lives through free screenings, education campaigns, and lifesaving interventions.

The Walk for the Cure has grown into a powerful rallying point, bringing together survivors, families, health workers, opinion leaders, government, students, and communities to unite against breast cancer.

“Breast cancer should not be seen as a personal battle. It is a societal and developmental fight that demands collective action,” said Dr. Beatrice Wiafe Addai, Founder and President of BCI.

She added that the walk is not only a call to action but also a celebration of survivors and a remembrance of those who have lost the fight.

As the world observes Breast Cancer Awareness Month in October, BCI is inviting the public to lace up their shoes, wear pink with pride, and join a movement that has become a symbol of survivorship and hope.

“This is more than just an event. It’s a movement. It’s a family. It’s survivorship. It’s hope in motion,” Dr. Wiafe emphasised.