Audio By Carbonatix
Dentsu Ghana has welcomed Lord Tony Adansi, one of the industry’s sharpest creative minds, as he joins the team, Dentsu Creative to take up the role of Creative Director.
Dentsu Creative is an award-winning global creative agency network designed to unlock exponential growth for clients through Transformative Creativity. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries including Ghana, working as one to deliver integrated growth solutions that positively impact people, business and society.
This is the creative engine of the dentsu network, and Lord’s role will sit right at its center; bringing ideas, culture, data and design together to shape work that is different, purposeful, and impossible to ignore.
Lord has built a reputation for blending human insight with cultural relevance to create brave work that reaches people on a deeper level across multiple platforms. As Creative Director, he has built and led teams in three different countries to craft campaigns that linger long after they’re seen, earning recognition across Africa and seats on juries such as the Gong Gong, African Cristal, Pitchers and Silverback awards.
His work for then Vodafone, Dove, Closeup, Orijin, Access Bank Ghana, Frytol, Johnnie Walker (South, West and Central Africa), Uber, Coca-Cola, Malta Guinness Nigeria, the Mastercard Foundation and many more reflect a clarity of thought and an instinct for stories rooted in real human truth. With a creative philosophy anchored in the belief that culture and commerce move together, he brings to dentsu Ghana a mix of curiosity, wit, empathy and enthusiasm that inspires teams to think boldly and deliver work that resonates across markets.
As dentsu Ghana continues to grow and evolve, Lord’s arrival marks a defining moment for the agency’s creative ambition. Together with him, we are ready to explore new territory, embrace new ways of thinking, and create work that resonates across Ghana and beyond.
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