Audio By Carbonatix
She took a brave decision to quit her job as a news anchor two years ago to start the business of making local beverages. Today, Norte Fianu produces and markets thousands of well-packaged beverages.
Her production center is the backyard of her home. Norte graduated from the University of Ghana in 2012 with no business background.
“I had passion for drinks, healthy drinks so I decided to go into the production of sobolo (hibiscus tea)…”, Ms Fianu told Joy Business’ Daryl Kwawu.
Growing up, Ms Fianu had always wanted to do something on her own. She believes she picked it from her parents who are entrepreneurial as well.
“That was the drive, to own something, create jobs and help someone”, she said.
Despite challenges with start-up capital, Ms Fianu was driven by her passion. She now distributes to shopping malls and stores in Accra and Tema and takes orders for social occasions.
Although her business is common, she does not fear competition.
“Competition does not scare me. It’s good for business. It helps me keep the standard and maintain the quality of my products,” Ms Fianu said
Norte has got great plans for the futures. She aims to have “sobolo” dispensers at the reception of most, if not all corporate offices. She also plans to expand and move from her backyard in two years into a bigger production center.
For her, making “sobolo” is not just a business but also to encourage healthy lifestyles among Ghanaians
Latest Stories
-
Key observations on the Constitutional Review Commission Report submitted to President Mahama
2 minutes -
Video: JoyNews engages Prof Kwasi H. Prempeh on proposed constitutional reforms
6 minutes -
Awaso STEM SHS matron, cook remanded for allegedly stealing food items
9 minutes -
Deputy Finance Minister hails ADB’s remarkable turnaround, record growth and rising confidence
36 minutes -
Why 5-year presidency may end 8-year tradition – H. Kwasi Prempeh explains
49 minutes -
Ashanti Regional Council of Elders commends NPP minority caucus for parliamentary resilience
58 minutes -
ECOWAS admits Burkina Faso, Mali and Niger as non-ECOWAS members of GIABA
59 minutes -
Road Safety Authority urges road users to avoid alcohol and drugs during yuletide
1 hour -
Sekondi-Takoradi is the Christmas city of Ghana—Takoradi MP
1 hour -
Christmas celebration: Expose wrongs, embrace lawful initiatives—Clergy urge Ghanaians
1 hour -
No automatic second term – H. Kwasi Prempeh says 5 years will expose non-performers
2 hours -
Boko Haram suicide bomber behind Borno mosque blast in Nigeria, army says
2 hours -
Five killed in Nigeria mosque attack, police say
2 hours -
13 inmates at Nsawam Prison granted bail under Justice for All Programme Â
2 hours -
Deputy Finance minister commissions first-ever electricity for Awurahae and Sarpor communities as Christmas gift
2 hours
